INSEAD BLUE OCEAN STRATEGY – INDIA EDITION

Companies have been fighting to get a competitive advantage over each other in terms of profitable growth, market share and product differentiation. The market today is filled with companies competing with each other. Is this really profitable for growth?

INSEAD Blue Ocean Strategy offers you a new perspective on strategy formulation & execution. With concepts, tools and frameworks, Blue Ocean Strategy helps create uncontested market space to help you make competition irrelevant. It offers insights on modern strategy building techniques, and focuses on use of BOS concepts, tools and frameworks in order to break free from competition.

Created by INSEAD professors W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy was made with the idea to create uncontested market space for growth.

Program Takeaways

RED OCEAN STRATEGY VS.
BLUE OCEAN STRATEGY
Learn fundamental differences between Red Ocean Strategy and Blue Ocean Strategy with respect to value innovation reconstructing market boundaries, customers vs. noncustomers.
HOW TO CREATE
A BLUE OCEAN?
Learn through visual exploration & field work, explore practical aspects of Blue Ocean Journey & understand the Buyer Experience Cycle and Buyer Utility Map. Learn the practical methodology for reconstructing market boundaries in the 6 path framework & understand the systematic & risk-minimizing approach vis-à-vis the random & risk-taking approach often applied to innovation.
BOS SIMULATION
Apply BOS concepts, tools and methodology by playing the challenging role of an executive of a fictitious company in the intensely competitive consumer electronics industry.
HOW TO CREATE
A BLUE OCEAN?
Blue Ocean focuses on people, implying the need of strong people proposition that is aligned with a value proposition & profit proposition, and fair processes.

Program Benefits

Learn fundamental differences between Red Ocean Strategy and Blue Ocean Strategy with respect to value innovation reconstructing market boundaries, customers vs. noncustomers.
Learn how to engage your colleagues in a Blue Ocean Strategy process
Start developing Blue Ocean Strategy for your organisation in order to break away from the competition through ‘Value Innovation’, the simultaneous pursuit of differentiation and low cost

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Who Should Attend?

This programme is especially relevant if you are seeking to break out of the traditional ‘red’ ocean of competition and wish to create strong profitable growth for your organisation in existing and new markets.

It will benefit you if you are a senior executive, business owner, head of strategy or an executive from mid- to upper-level management directly involved in the development of new product and service offerings.

While individual applications are welcome, you are encouraged to apply and attend the programme along with colleagues from your organisation (up to six people) for effective implementation of the learnings at the organizational level.

Content

INSEAD Blue Ocean Strategy is an intensive 3-day programme featuring a mix of lectures, discussions, case analysis and simulation exercise you are encouraged to come with a specific challenge that you would like to work on during the programme.

Dates : 27th – 29th November, 2017 Location : Mumbai

Faculty

GUOLI CHEN, PROFESSOR OF STRATEGY

Professor Chen has taught BOS in a variety of programmes from the top-ranking INSEAD MBA programmes to various executive programmes, including several groups of executives from India. Professor Chen received his PhD on Strategic Management from the Pennsylvania State University