Careers are made in the mind first and the right program shapes it later. This is the time for choosing the right program to redefine your career.

Program in Strategic Media & Entertainment Management (PSMEM)

 The Media and Entertainment Industry is going through futuristic tectonic shifts where traditional media models are being challenged every day and professionals are required to provide seamless client solutions that encompass traditional as well as new-age media. This is where it becomes important to choose the right program to redefine your career. The Times of India Group in association with SPJIMR, a top-10 ranked Indian B-School, presents a course that will equip media managers to face the digital revolution.

  • Designed to help its participants master general management and marketing principles while focusing on digital media, this course has been curated by a stellar Academic Council and iconic Advisory Council comprising CEOs and market leaders
  • The program coverage includes inter alia, the business drivers of music, film, print and digital media, and entertainment formats. The participants will attend classes at TCLL’s state of the art learning centers in Delhi, Mumbai & Bangalore, along with immersions at the SPJIMR campus.
  • Learn-while-you-earn program that helps working professionals get not only a good grounding of the fundamentals of management but also gain insights that can help build a rewarding career in Media & Entertainment.

Program Features

Unique collaboration of a media giant with a top 10 ranked institute
An 11 month Certification Program with 2 campus immersion, creativity workshops from corporate leaders and industry experts
Learn from SPJIMR faculty + Industry experts on a Live Virtual Interactive Learning Platform at a Times Centre in Delhi, Mumbai, & Bangalore

Program Outcomes

To be proficient with the Business Dynamics of various arms of Media and Entertainment Industry, including the Old & Emerging Business Models, the Operating Models & Structures, Market Dynamics & Consumer Insights of each of forms of Media and Entertainment Industry. 

To have an operational knowledge of various management functions – Accounting & Finance, People Understanding (OB) & Management (HRM), Marketing & Sales, Customer Service & Engagement, etc. – that aid in the successful functioning of any Media and Entertainment Firm.

Working knowledge of operating models and structures,market dynamics and consumer insights.

All relevant tools and skills that compliment effective execution of any business operation in a Media & Entertainment firm.

Strategic Media & Entertainment Management - PRIME

Media Management
New Media Technologies
Media Production

Business Statistics
M & E Analytics & Tools
Media Research

Digital M&E
Creativity Workshops

Management Practices
Financial Management
Marketing Management
Human Resource Management
Business Communication
Selling & Negotiation Skills
Advertising & Sales Promotion
Marketing Campaign & Events

Business Economics
Design Thinking
Media & Consumer Behaviour
Media Planning and Buying
Media Laws
Ethics & Conscious Capitalisation

PSMEM Advisory Council

Academic Council Members

image05M G Parameswaran (AMBI)
Brand Strategist, Author and Founder of

Was a former CEO and E.D. at FCB Ulka Advertising, one of India’s top five ad agencies. More

image05Vikram Sakhuja
CEO of Maxus

Currently a Equity Partner and Group CEO of Madison Media & OOH. More

sandeep-varma-pic1-squareSandeep A Varma
Film Director

Has made critically acclaimed films like Manjunath, a biopic based on the true story of Manjunath Shanmugham, the IIML graduate and Indian Oil sales officer who was killed by the mafia for exposing corruption in the oil sector. More

sameer-pitalwallaSameer Pitalwalla,
Co-Founder Culture Machine

A vison along with Venkat to use technology and storytelling that can help build and create great media brands that people love. More

rohit-suri-siteRohit Suri
Chief HR and Talent Officer-  South Asia. GroupM, Mumbai.

Partnering with the leadership teams and is responsible for building out talent initiatives regionally, to ensure all GroupM talent. More

ashita-profile-picture-900Dr. Ashita Aggarwal
Associate Professor

Head of the department- Marketing S.P. Jain Institute of Management and Research Mumbai Academic Qualifications: Ph.D (Communications for Brand Building of Business Schools); MBA with specialization in Marketing (Gold Medalist), Masters in Marketing, B.A (Eco. Hons), Delhi University. More

Abhinav Chopra,
CHRO Viacom18

With a 7-year stint in Taj Hotels, Rosorts and Palaces where he covered a variety of roles including Corporate Learning and Development and Human Resources. More