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Executive PG Certificate in Marketing Management

About Programme

The Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived with the idea of providing specialized learning in the specific business function of marketing. In today’s globalized and highly competitive environment, marketing competencies often determines survival and success of any organization and senior managers must have access to the frameworks and tools of contemporary marketing. This programme attempts to deliver the state of the art knowledge both strategic and tactical to the participants. Delivered through technology enabled interactive learning platform, the programme offers a range of foundation, advanced and integrative courses in the area of marketing for executives aiming to build competencies in Marketing Management.

The primary objective of the Executive Post Graduate Certificate in Marketing Management (EPGCMM) is to provide an exposure to the classical and contemporary marketing decision frameworks. The focus of the programme is on equipping the participants to use these frameworks to analyze and conceptualize marketing decision situations and develop approaches for effective and creative interventions. The programme also envisages having a discussion oriented pedagogy to facilitate peer to peer learning sharing insights of the participants from various sectors.
Participants of the EPGCMM, on successful completion of the one year Programme, would be awarded the title ‘Executive Post Graduate Certificate in Marketing Management’ by Indian Institute of Management Kozhikode.

Programme Structure

The duration of the EPGCMM is one academic year split into four quarters. An academic year normally begins in December/January. Spread over one year, it covers fundamental, competency related and integrative courses, structured to be delivered in about 225 hours. Around 189 hours of learning is through Interactive Learning (IL) platform and around 36 hours of classroom learning through In-campus Module.

In-Campus Component

The in-campus module is held at the very beginning of the Programme & is mandatory to attend. The six day module provides participants an orientation towards case based learning, foundation to analytical thinking and orients them to the learning culture of IIMK apart from discussions on contemporary issues in management practice and trends in the industry and business. Participants have to make own arrangements for their travel and stay.

Interactive Learning (IL) Component

The IL component forms the core of specialization programmes. Instructors from IIMK, facilitate learning through two-way audio/video synchronous telecommunication mode from the Studio based at IIMK Campus. Classes are scheduled on two days a week for three hours each in the year. However IIMK retains the right to change/modify or introduce a different schedule if any arising exigencies so require.

This Programme is currently offered through the technology platform of Times Professional Learning. The technology allows the Instructor to use power point presentations, video, audio, white boards and translators to effectively communicate ideas and interact with the participants.Participants can attend the classes from designated class room centers available in major cities in India.

Curriculum

The 12 courses offered are meant to impart management knowledge and skills to the participants covering the latest concepts and techniques in the specific functional area of marketing. Faculty from IIMK and distinguished visiting faculty from reputed academic institutions and industry handle these courses.

Marketing Management
Marketing Research
Consumer Behaviour
Business to Business Marketing
Retail Marketing
Marketing Communications Management
Sales & Distribution Management
Service Marketing
Internet Marketing
Customer Relationship Marketing
Product & Brand Management
Strategic Marketing

Eligibility

  • A Bachelor’s Degree* or its equivalent in any discipline with minimum 50% aggregate mark or equivalent CGPA.
  • 3 Years of managerial/ entrepreneurial/ professional experience^ after successful completion of graduation as on start date of the programme.

Programme Fees

Programme Fees- Rs. 2,20,000 + Taxes as applicable

Programme Launch Date 1st August 2017
Last Date to Apply Online 15th October 2017
Last Date to Receive Hard Copy of Application at Campus 22nd October 2017
Date of Interview 26th Oct to 12th Nov 2017
Result Announcement 30th November 2017
Date of First Installment Payment 31st December 2017
Date of First In-Campus 15th-20th January 2018