Delivery type

LDP

Course Duration

1 Year

Deadline to apply

16th January , 2022

Course fee

₹ 5,06,000 + GST

Class timings

Friday: 6:45 p.m. to 9:45 p.m.

Programme Overview

Programme Content

The programme is segregated into the following set of 4 focused modules equipping the participants with the necessary models, tools, and application knowledge to enhance their professional capabilities.*

• Analytical clarity to chart a growth path
• Linking growth and profitability
• Business model innovation as a growth driver
• Non-linear growth in platforms
• Anticipating and dealing with conflicts and cooperation in the growth path

• Organising to leverage innovation
• Organisation designing for implementing growth and scaling
• Designs for building agility for a VUCA world
• Sourcing, evaluating, and scaling new ideas in organisations; locating, creating, managing, and supporting the innovator in the organisation; ambidexterity and dynamic capabilities

• Managing competitive and cooperative relations in value chains
• Managing inter-firm relations
• Managing alliances and joint ventures
• Competing to set industry standards (Standard Races)
• Governing ecosystem for orchestrating growth along preferred paths

• Negotiating and managing stakeholder expectations, managing trade-offs between the long and the short-term expectations
• Building capabilities inside organisations and in ecosystem partners
• Building and managing organisational identities

*Note: Books & other study material will be provided in electronic format.

Programme Highlights

Course Detail

Pedagogy
Key Learning Outcomes
Programme Delivery
Campus Immersion
Who Should Attend?
Eligibility Criteria
Admission Criteria

Programme Directors

Prof. Biswatosh Saha

Prof. Biswatosh Saha

Professor - Strategic Management
IIM Calcutta

Prof. Saha teaches courses like Strategic Management, International Management, Managing Innovation, Corporate Social Irresponsibility and Strategy as Practice: The Social and Political in Strategy Work, at IIM Calcutta. With a B. Tech in Mechanical Engineering from IIT Kharagpur and a PhD from IIM Calcutta, he has been involved in academics since 2001 – at VGSoM, IIT Kharagpur, XLRI Jamshedpur and then at IIMC. He has numerous publications in Indian and international journals and has won several awards in international case competitions like the Best Case Award in ‘Dark Side Case Competition’, Critical Management Studies Division, Academy of Management Meeting, 2016, for his case study, ‘Compromised Livelihoods in Vapi: What Needs to Be Cleaned Up in the Armpit of India?’ and Second Best Case in CEEMAN Emerald Case Competition 2016, for ‘Mio Amore: Surviving a brand-name change in a transition economy’. Further, his research interests lie in post-colonial management studies, critical management studies, strategy as a practice, digital economy, and complexity.

Assessment & Certification

Evaluation
Certification & Alumni Status

Date and Fees

FAQ

In today’s competitive markets, growth strategy in business is amongst the most significant pillars to attain success. Implementing a tangible long-term business growth strategy will facilitate the business to reach a plateau faster than expected. Growth can be easily attracted within a targeted period with the help of a few activities like adding new locations, investing in customer acquisition, or expanding a product line.

A company's industry and target market play a vital role in influencing growth strategies

To attract growth in business one will require a full understanding of how the business is currently performing. Having flexibility, good planning and organisational skills will also contribute significantly towards growth and profits. It is a long-term process that requires proven ways to reach growth milestones and catapult a business to success. IIM Calcutta’s Executive Programme in Growth Strategies for Business Leaders (EPGSBL) is a six-month programme that aims to address such concerns so that managers can develop a strategic perspective and ultimately execute organisational growth.

There are four basic growth strategies you can employ to expand your business: market penetration, product development, market expansion and diversification Using the right growth strategies, you can provide direction for the organisation’s long-term goals. Enrolling in IIM Calcutta’s EPGSBL will help you understand growth strategies that focus on reaching new customers and increasing market share.

The implementation of a growth strategy requires a detailed plan of action that increase sales and revenue over a specific period. Development in growth strategies is specific, measurable, and focused on continuous improvement.

A well-developed growth strategy will have a big impact on the company's sales and profits; one can increase their company’s market share or even expand into new markets, ensuring the long-term success of their business. Learning about different types of growth strategies can help you identify the best options for your business. IIM Calcutta’s EPGSBL, focuses on domain knowledge of growth strategy and the steps that can help to develop an effective one.