IIM Calcutta
LEAD: An Advanced Management Programme

• Navigating Finance: Linking financial statements with corporate goals, understanding global and domestic financial markets, strategic financial decisions, financial restructuring, creating shareholder wealth, and business valuation.
• Nurturing Brands: Market segmentation and product positioning, managing brands.
• Orchestrating Supply Chains: Managing value chains and managing risk in supply chains operational excellence and value creation, embedding a quality orientation in the organisation.
• Deploying Human Capital: Employee engagement, compensation design, and strategic role of HR.

• Design Thinking: Fundamentals of design thinking, developing a design-centric culture, overcoming behavioural biases against design thinking, creating models to solve complex problems, blending design thinking and analytical thinking.
• Negotiation and Conflict Resolution: Identifying effective bargaining styles, building trust, pre-negotiation strategy, engineering the deal, ethics in negotiations.
• Management of Self: Understanding self, managing relationships, managing differences in organisational contexts, an appreciation of critical thinking, communicating in interpersonal and group contexts in organisations.
• Strategic Thinking: Modes of strategic thinking, bridging business strategy and corporate strategy, pursuing competitive advantage, formulating, and executing strategies.

• Attaining Customer-centricity: Principles of customer relationship management, bringing customer focus to the organisation, customer value proposition, value-based pricing, managing the customer life cycle.
• Renewing through Innovation: Imbibing a start-up mindset, organisation design for innovation, embedding innovation-seeking processes in organisations, financing innovation, business model innovation.
• Competing in the Digital Age: The digital revolution and its implications for the organisation of work, understanding opportunities for and threats to your business in the digital era, the emergence of platform-based competition, formulating a digital strategy, overhauling your organisation to take advantage of the digital age.
• Pursuing Global Opportunities in a Deglobalising Era: The global environment of business and competition, assessing country risk, understanding geopolitics; developing a global strategy for your enterprise, different models of managing global organisations.

• Practising Leadership: Understanding leadership styles, identifying and honing your leadership skills, motivating teams and groups, transformational leadership, managing in a crisis, fostering leadership systems.
• Managing Change: Understanding organisational inertia, initiating purposeful change, framing change and constructing consensus, building ambidexterity in the organisation, renewing organisational identity.
• Unleashing Growth: The growth imperative, resources and capabilities, make or buy growth decisions, strategic decisions of acquisition and strategic alliances, decision-making under uncertainty.
• Communication Strategies: Leadership and Communication; Persuasion; Communication Analytics; Public Speaking

• The CEO Looks Back: Talks by and interaction with current and past CEOs on their experience of leading their organisations.
• Perspectives on the New Normal: Perspectives on managing and decision-making in and through the global COVID-19 pandemic.