Classroom to Device
27th December, 2020
INR 1,12,000 + GST
Saturday: 3:30 PM to 6:30 PM
Disruptions to business landscapes is the order for the day. While disruptions due to unforeseen events cannot be planned and anticipated, others arising from changing landscape of the business could be addressed. One of the major disruptions affecting and redefining competitive landscapes are digital technologies. Everyone wants to ride the wave of digitalisation or escape the threat of disruption, but how exactly do you navigate the digital economy? Digitalization or any disruption does not affect only the functional processes in an organizations. It affects the whole organisation as well as mindsets of leaders in these organisations. This course on Disruption, Strategy, and Business Models in Digital Economy for Senior Professionals moves away from a traditional view of looking at strategy to understanding business models, designing business models, and analysing challenges/opportunities for business models in a digital economy.
Across three modules, Senior Professionals will learn how to lead digital transformation, as they understand the implications of digitalisation on the organisation, the need for leadership mindset-shift, and how to effect it. The first module covers approaches to adopt digitalisation. The second module will help participants to design better products for the digital consumer. The last module will help them understand any firm’s business model and learn to develop their own business model. Details for each module are given below.
In the first module, participants will understand how organisations function in the digital age. We will explore the common traps that organisations and managers can fall into and identify how disruption transpires in the digital era. Organisations that fail to respond to digital disruptions often struggle to survive. We will look at how organisations can overcome this challenge by leading a formal change within the organisations to align the strategy and organisation culture in line with each other. Using the digital matrix framework, participants will appreciate the different types of players in the emerging business landscape and sense the threat they may pose for their businesses. The digital matrix also enables them to visualise and plan the transformation phases that the business will have to undergo to re-invent itself.
Furthermore, in order to better understand the strategic dynamics of digitalisation/ disruption and to equip participants with fundamental concepts of management relevant to the program, topics related to microeconomics would be discussed. Thus, issues like nature of supply & demand, role of pricing, various kinds of business landscape or industry/market structure, etc., would be analysed. In addition, to get a better grasp of inter-firm competition, a brief overview of game theory would also be incorporated (highlighting how to formulate strategy in response to action of competitor firms, which strategy to adopt and under what conditions, etc.). After this module, participants will learn how to analyse their business and develop winning moves to help the business respond to disruption especially digital or technology disruption. Some of the broad topics that the module will cover are given below-
3. Digital Matrix
5. Game Theory
With the rapid digitalisation, it is not just technology that rapidly changes but also customer preferences. Today the digital consumer has the potential to unsettle any business, and hence organisations must re-learn to become customer-centric in a disruptive digital era. After understanding the need to go digital and making efforts to align the organisation culture, organisations can still fail if they do not have the right products. This is why the value proposition is at the core of any business model and it is critical to create customer-centric products.
In this module, participants will understand how to create value for customers in the digital era using design-thinking and value innovation approaches. While design thinking approach helps in undercovering product or services in the existing competitive landscapes, blue ocean thinking helps firms discover undiscovered/uncontested market spaces. The concept of Blue Ocean Thinking was employed by
firms such as Apple, Canon, Ford, Bloomberg, etc. Various well-known tools like Strategy Canvas and Four Action Frameworks would be discussed for adopting blue ocean techniques would be taught during this module. After understanding the value side of a business, participants will be exposed to principles of product management. This will include understanding how to develop a minimum viable product, understanding product life cycle and managing a portfolio of products for the new age digital consumer.
Broad topics that will be covered in this module is given below-
6. Design Thinking
7. Value Innovation - Blue Ocean thinking
8. Minimum Viable Product
9. Portfolio strategy, product life cycle
In this final module, participants will understand how to analyse a firm using a business model. Participants will also be exposed to different approaches to building new business models, identifying scope of improvement within a business model, comparing business models and developing a lean and agile business model. This module will cover two major approaches to business models: Business model canvas and platform thinking.
Business Model Canvas will equip the participants with a visual toolkit to quickly identify the building blocks of a business model. Another popular business models in the digital economy is the platform business model. Platforms have changed the way industries are organised and are becoming the most preferring business model among the most valued organisations today. Participants will understand how a platform business works, the dynamics of operating a platform business and race among platforms for market share. The module will also help participants develop a platform thinking and help them understand how to build a profitable profitable platform business model.
Broad topics covered in this module include:
10. Deconstructing Business Models
11. Creating New Business Models
12. Lean, Agile and Beyond for Business Models
13. Platform Wars and Multi-sided Markets