Delivery Type


Course Duration

9 Months

Deadline to Apply

19th March, 2022

Course Fee

₹1,99,400 + GST

Class Timings

Saturday: 3:15 p.m. to 6:30 p.m.

Programme Overview

Programme Curriculum

The PGCSM will contain the following modules that will be delivered over 99 off-campus and 36 on-campus hours (totalling to 135 contact hours):

  • Introduction to Programme Content and Pedagogy

A. Basics of Finance and Accounting
  • Financial Statement Analysis and Ratios
  • Financing Decisions: Capital Structure, Working Capital Decisions, Short-term and long-term liabilities
  • Investment Decisions: Capital Budgeting Basics
B. Basics of Organisation
  • Theories of Organisation
  • Organisational Structure
  • Organisational Culture

A. Analysis of the External Environment
  • Industry and Competitor Analysis
  • Stakeholder & Non-Market Analysis
B. Creating and Sustaining Competitive Advantage
  • The Concept of Value and Value Creation
  • Jobs to be Done Framework
  • Value Chain Analysis
  • Resource Based View
  • Business Model Basics
  • Competitive Action and Response

A. Corporate Strategy
  • The concept of Corporate Advantage
  • Make vs. Buy Decisions
  • Choice of Strategic Alliances vs. Acquisitions
  • Corporate Entrepreneurship
B. Global Strategy
  • Global Institutions and Strategy
  • Foreign Market Location Decisions
  • Global Sourcing
  • Market Entry Mode Decisions

A. Strategic Innovation, Organisational Turnaround/Renewal
  • Blue Ocean Strategy
  • Business Model Canvas
  • Business Experimentation
  • Disruptive Innovation

  • Dashboards for Strategy Implementation
  • Emergent Strategy and Strategy Formation
  • Navigating Strategic Inflection Points
  • Sense-making
  • Scenario Planning
  • Responding to Black Swan Events
  • Corporate Governance

  • The concept of Corporate Advantage
  • Make vs. Buy Decisions
  • Choice of Strategic Alliances vs. Acquisitions
  • Corporate Entrepreneurship
  • Global Institutions and Strategy
  • Foreign Market Location Decisions
  • Global Sourcing
  • Market Entry Mode Decisions

  • Global Institutions and Strategy
  • Globalising the Business Model (for Sourcing and Market-seeking decisions)
  • Making Location Decisions
  • Entry Mode Decisions
  • Costs of Doing Business Abroad

Capstone Simulation | Capstone Project Presentations | Design Thinking Workshop | Strategic Leadership & Corporate Governance | Business Model Workshop

*Topics mentioned are indicative and subject to modifications based on latest developments

  • Design Thinking Workshop
  • Strategic Leadership and Corporate Governance
  • Capstone Case and Business Model Workshop
  • Strategy Simulations

Programme Highlights

Programme Details

Programme Objectives
Programme Delivery
Campus Immersion
Who Should Attend
Eligibility Criteria
Admission Criteria

Programme Directors

Prof. K S Manikandan

Prof. K S Manikandan

Associate Professor

Prof. K S Manikandan is an Associate Professor in the Strategy Area. Prof. Manikandan’s research is focused on the growth and governance of enterprises. His research has been published in leading practitioner and research journals such as Harvard Business Review and Strategic Management Journal and cited in The Economist. He has presented his research at leading international conferences, including the Academy of Management and Strategic Management Society. At IIM Tiruchirappalli, Prof. Manikandan offers courses on Strategic Leadership and Strategies for Growth in full-time and executive programmes. He has conducted executive training sessions for Chennai Petroleum Corporation Limited, Hindustan Petroleum Corporation Limited, India Post, Pratham Software and United Health Group, etc. He holds a doctorate in strategic management from IIM Bangalore and a Mechanical Engineering degree from the College of Engineering Guindy. He worked in TVS Motors Limited and Hindustan Aeronautics Limited before joining IIM Tiruchirappalli.

Assessment & Certification

Evaluation Methodology
Attendance Criteria
Sample Certificate

Date & Fee


The widening skill gap in the strategy domain has led to greater demand for skilled professionals. As a senior management professional, irrespective of any business functions like Marketing & Sales, Finance & Accounting, Operations, Human Resources, etc., you are responsible to face the business challenges using strategy and significant management skills. if you are a key decision-maker or a senior leader within the organization then this course will aid you to contribute to the business success through your strategic management skills.

Programme in Strategic Management is a course designed to help participants develop their competencies in the strategic management process. It consists of various aspects like strategic analysis, Competitive Action and Response, navigating strategy, application, etc.

A Strategic Management programme facilitates formulation, improvement, and execution of strategy at your organisation. It helps understand disruptive innovation and globalising the business model. Enrolling in a strategic management course will upgrade your skills and knowledge in the field of business communication, finance, digital marketing, leadership, managerial decisions, and a lot more. Lead your organisation with enhanced knowledge and strategic business skills.

IIM Tiruchirappalli’s Post Graduate Certificate Programme in Strategic Management (PGCSM) is designed to develop experienced professionals into future leaders. The unique curriculum aims to empower you with a set of concepts and tools that equips you to make faster decisions, collaborate effectively in a more interconnected environment, and lead organisations with impact. Join PGCSM to gain the necessary skill sets to drive effective strategic execution at your organisation.