Programme Type



11 Months

Deadline to Apply

21st May, 2022

Programme Fee

₹1,65,000 + GST (Exclusive of Processing Fee & Registration Fee)

Class Timings

Saturday First Session – 12:00 P.M. – 01:30 P.M. Second Session – 01:45 P.M. – 03:15 P.M.

Programme Overview

Executive Certificate Programme in Business Management

Programme Content

• Foundation of Macroeconomics
• Understanding Macroeconomics for Public Policy
• Economic Policies and Institutions
• Demand-supply Dynamics
• Economic Analysis for Managerial Decisions
• Market Dynamics and Competition

• People Management
• Perceptual Process
• Managing Team
• Conflict Management
• Team Building
• Leadership Development

• Operation Strategy
• Operation Management
• Manufacturing and Service Strategy
• Strategy and Supply Chain Management
• Strategy and Logistics

• Basics of Marketing
• Consumer Behaviour
• Marketing Mix

• Financial Analysis
• Financial Valuation
• Financial Forecasting

• Decision-Making Through Critical Thinking
• Interpretive Thinking and Analysis
• Creative Conceptualisation of Problems
• Creatively Developing Alternatives to Solve Problems
• Contextual Fit of The Solution
• Planning for Solution Implementation

• Enterprise Resource Planning
• IT for Managerial Decision-making
• Contemporary IT Issues and Practices
• Data Visualisation
• Predictive and Prescriptive Analytics

• Industry Analysis and Competitiveness
• Formulating Business Strategy
• Strategic Performance Management and Strategy Execution
• Corporate Strategy and Inorganic Growth
• Current Challenges and Practices in Strategic Management

• Generation and Experimentation
• Design Thinking
• Preparing Mind for Innovation
• Opportunity Recognition Process
• Ideation and Prototyping
• Launching Venture to The Market

• Consulting Profession and Mindset
• Problem-Framing, Empirical Context and Data Analysis
• Risk and Cross-Functional Consulting
• Strategy and Governance Consulting
• Data Interpretation, Documentation, and Presentation

• Management Dynamics in the Internet Era
• Product and Business as a Platform
• Digitalisation and AI for Competitive Advantage
• Nature of Industrial Revolution and Implication for Firms
• Automation and Cyber-Physical System Managing Competition and Competitors

• Developing Interactive Thinking
• Cross-functional Managerial Decision and Actions
• Managing Competition and Competitors
• Managing Through Strategy Map and Balanced Scorecard

Programme Highlights

Programme Details

Learning Outcomes
Programme Delivery
Who Should Attend?
Eligibility Criteria
Admission Criteria

Programme Director’s Profile

Amit Kumar Srivastava

Amit Kumar Srivastava

Assistant Professor - Business Policy & Strategy

With more than 10 years of experience, Dr. Amit has been associated with IIFT Delhi, IIM Kozhikode, IIM Ahmedabad, Bradford University School of Management UK and Sardar Patel University Gujarat. He has worked on projects of HPCL, Hero Honda, Delhi Metro, Ministry of Health (Government of India), Government of Bihar and World Health Organisation. He has also chaired conference sessions and conducted corporate training as well as faculty development programs. His current teaching, research and practice interest areas are competitive strategy, inter-organisational governance, strategic innovation management, public policy design and implantation, especially in the area of health sector and public-private partnership.

Assessment and Certification

Evaluation Methodology
Attendance Criteria
Certification & Alumni Status

Date & Fees