Delivery Type


Course Duration

12 Months

Deadline to Apply

16th May, 2021

Course Fee

₹1,80,000/- + GST (Exclusive of Processing Fee and Registration Fee)

Class Timings

Sunday, First session: 09:00 a.m. to 10:30 a.m.
Sunday, Second session: 10:45 a.m. to 12:15 p.m.

Programme Overview

Programme Content

The programme curriculum comprises the following modules:

  • Individual Choice and Behaviour
  • Demand, Supply, and Market Equilibrium
  • Production and Cost
  • Types of Markets
  • Indian Economy and its Institutions
  • How do we know if the Business Environment is Favourable?
  • Business Cycle and Role of the Government and RBI
  • India’s Economic Interaction with Foreign Countries

  • Introduction of Financial Statements
  • Financial Statement Analysis
  • CVP Analysis
  • Time Value of Money
  • Portfolio Management
  • Bond Analysis
  • Equity Analysis and Valuation
  • Project Analysis and Decision-making
  • Dividend Policy

  • Understanding Marketing Management
  • Capturing Consumer Insights
  • Connecting with Customers
  • Strategic Marketing
  • Shaping the Market Offerings
  • Delivering and Communicating Value
  • Digital Marketing

  • Unfolding Oneself in the Organisation
  • Understanding Attitude and Job Satisfaction
  • Managing Emotions in Organisations
  • Exploring Personality
  • Perception and Individual Decision-making
  • Leveraging Motivation for Best Output
  • Nuts and Bolts of Organisational Design
  • Contemporary Forms of Organising
  • Organisational Culture
  • Organisational Change and Innovation
  • Harnessing Leadership for Organisational Effectiveness
  • Individual’s Life Cycle in an Organisation
  • Navigating One’s Employability
  • Unlocking One’s Potential
  • Role of Technology in Work
  • Laws Affecting your Job

  • Operations Management
  • Supply Chain Processes
  • Quantitative Techniques using Software Applications

  • Fundamentals of Strategic Management
  • Strategy Formulation
  • Strategy Execution
  • Strategic Thinking – New Concepts and Ideas

  • Information Systems for Organisations
  • Strategic Role of Information Systems
  • IT Infrastructure and Emerging Technologies
  • Enterprise and E-commerce Applications
  • Information Systems – Implementation, Diffusion and Ethics

  • Introduction to Managerial Communication
  • Writing a Persuasive Message
  • Effective Presentation Strategies
  • Live Presentation and Feedback

  • To be conducted during the 3-day campus immersion programme at IIM Kashipur

Programme Highlights

Course Detail

Programme Delivery
Class Schedule
Campus Immersion
Who Should Attend?
Eligibility Criteria

Programme Directors’ Profiles

Prof. Smarak Samarjeet

Prof. Smarak Samarjeet

Communications Area

Prof. Smarak Samarjeet has done MBA in Marketing and HR from Utkal University, Odisha. He has a Master of Arts degree in Mass Communication from Pondicherry University. He completed his PhD in Mass Communication from Pondicherry University in 2016. He has taught courses such as Communication Theory, Online Journalism, Principles in Journalism, Advertising, Public Relations, and Development Communications at the Postgraduate level. He specialises in Digital Marketing, Social Media Marketing, Public Relations for Digital Media, Content Writing, Technical Writing, and Public Service Advertising (PSA). His research interests include Political Economy of Media, Rhetoric Studies, Semiotic Studies, Film Studies, Advertising, Feminist Media Studies, Ideological Analysis, and Sentiment Analysis. He was one of the 100 global young leaders selected to represent India at the Women Deliver 3rd Global Conference at Kuala Lumpur, Malaysia in 2013 and the Women Deliver 5th Global Conference at Vancouver, British Columbia, Canada in 2019. He has been featured in The Hindu, The Orissa Post, and The Samaja for his work in community radio. Currently, he teaches Business Communication and Corporate Communication for the MBA programme and Executive MBA programme at IIM Kashipur.

Assessment and Certification


Date and Fees