MDP
11 months
13th July, 2022
3,33,000 + GST
Saturday/Sunday: 3:30 p.m. to 6:30 p.m.
* Sessions will be scheduled on Saturdays and Sundays or on public holidays for completion of the programme in a stipulated time.
(Detailed content within each course contains additional topics apart from the ones mentioned here)
Business Economics
1. Dynamic Economic and Business Landscape
2. Value Proposition, and Demand and Supply
3. Demand Function and Market Elasticity
4. Cost Structure and Scale Economies
5. New World of Disruptive Business Models
6. Sustaining Business and Profits in Competitive Markets
Developing Organisational Leadership
1. Understanding Self
2. Work Motivation
3. Team Management
4. Leadership Traits
5. Unleashing Leadership Potential
Group Project Preparation 1 Session
Financial Statements and Business Decisions
1. An Introduction to the Three Basic Financial Statements
2. Reporting and Interpretation of the Financial statements
3. Managerial Discretion in Financial Reporting and Quality of Earnings
4. Financial Ratio Analysis
Marketing Management
1. Consumer Markets, Behaviour, and CRM
2. Customer Segmentation, Engagement, and Content Strategy
3. Market Segmentation, Targeting, and Positioning
Business Communication
1. Effective Communication
2. Persuasion and Influence Strategies
3. Business Writing
4. Non-Verbal Communication and Presentation Skills
5. Cross-cultural Communication
Business Statistics
1. Descriptive Analytics: Data Visualisation Techniques
2. Measures of Central Tendency
3. Probability, Random Variable, and Normal Distribution
Group Project Preparation 2 Session
Digital Transformation of Business
1. Building Blocks of Digital Transformation
2. Strategic Role of MIS in Digital Age
3. Basic Enterprise Architecture
4. Emerging Role of Cloud and New IT Architecture
5. IoT and Industry 4.0
6. Cyber Risk Management/Security
Financial Management
1. Introduction to the Financial Goal of the Corporation
2. Investment Analysis: Estimating Hurdle Rate and Cash Flows on Projects
3. Investment Decisions: Best Practices in Capital Budgeting
4. Financial Decisions
5. Short-term Financing and Working Capital Management
Business Data Analytics
1. Overview of Predictive Analytics, ML, and AI
2. Predictive Analytics: Process and Methodology
3. Business Application of ML and AI
4. Big Data Business Model Maturity Index
Designing Work Organization
1. Environment, Strategy, and Design Challenges
2. Designing Structure
3. Organisational Culture
4. Change Management
5. Organisational Life Cycle
Group Project Mid-Term Review
Managing Business Strategy
1. Strategy, Strategic Decisions, and Content
2. External Environment and Internal Analysis
3. Business Level Strategy
4. Strategies for Shaping Markets
Supply Chain Management
1. Understanding Supply Chain
2. Decision Phases and Drivers in Supply Chain
3. Inventory Management, Risk Pooling, and Bullwhip Effect
4. Design of Supply Chain Network
5. Sustainable Supply Chain Network Design
Macroeconomic Environment
1. Macroeconomic and Business Environment
2. Measuring Growth and National Income Accounting
3. Macroeconomic Indicators of Short-run Business Cycle
4. Long-term Economic Growth and Prosperity
5. Monetary, Fiscal, and Exchange Rate Policies
Managing Corporate Strategy
1. Managing a multi-business Company
2. Value Creation using Diversification Strategy
3. Deciding on the Boundaries of the Corporation
4. Mergers and Acquisition, Alliances, and Vertical Integration
5. Corporate Governance
Strategic Marketing
1. Product Management: Product Mix and New Product Development
2. Brand Management in a Digital World
3. Marketing Attribution, Testing, and Experimentation
4. Marketing Tools, Automation, and AI
Management of Services and Pricing
Group Project Immersion: Presentation and Discussion Session
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