Delivery Type

Classroom to Device

Course Duration

7 Months

Deadline to Apply

13th December 2020

Course Fee

INR 2,30,000 + GST

Class Timings

Saturday: 10:00 AM to 01:15 PM
Sunday: 10:00 AM to 01:15 PM

Programme Highlights

Programme Curriculum

  • Organisational Behaviour
    • Personality and Values, Emotions and Moods, Perception and Individual Decision Making and Motivation
    • Group Dynamics, Understanding Teams: Leadership, Power and Politics
  • Management Accounting
    • Financial Reporting and Analysis
    • Understanding the Financial Statements
    • Preparation of Financial Statements
    • Financial Statement Analysis
  • Marketing Management
    • Creating customer value, satisfaction, and loyalty
    • Marketing plan & capturing marketing insights
    • Marketing channels: distribution and sales management
    • Sales Promotion
  • Managerial Economics
    • Demand and Supply
    • Market Equilibrium and Price Formation
    • Market Demand Function and Variables
    • Price and Income Elasticity
    • Production and Cost
    • Alternative Market Structure and Pricing of Firm

  • Operation and Supply Chain Management
    • Operations Management: Function/ Role significance
    • Operations Strategy and Competitiveness
    • Scheduling of Operations
    • Logistics & Supply Chain Concepts & Strategy
  • Business Communication
    • Effective communication concepts
    • Persuasion and influence strategies
    • Business writing
    • Non-verbal communication & presentation skills
    • Cross cultural communication
  • Operation Research
    • Linear programming, simulation
    • Decision analysis
    • Goal programming
    • Integer programming
  • Data Analytics and Emerging Technology
    • Business Analytics
    • Digital Transformation
    • SMAC
    • Artificial Intelligence

  • Strategic Management
    • Strategic Management and Competitive Advantage,
    • Strategic Intent: Vision, Mission, Goals, and Objectives
    • External Analysis- PEST analysis; Industry Structure Analysis
    • Core Competencies
    • Corporate Strategy and Implementation
  • Macroeconomic Environment
    • Understanding Macroeconomic Environment
    • Measuring Macroeconomy: Circular Flow and National Income, Inflation, Interest Rate and
    • Unemployment, Aggregate Demand and Aggregate Supply
    • Stabilizing Short-Run Economic and Business Fluctuations: Monetary and Fiscal Policy tools
    • Balance of Payments, Trade & exchange rate
  • Financial Management
    • Corporate Finance, Time Value of Money, Applications of TVM in Corporate Finance, Capital Budgeting
    • Introduction to Risk & Return
    • Cost of Capital
    • Financing decisions, Dividend Theory and Policy
    • Short Term Financing and Working Capital Management
    • Operating and Cash Cycle
  • Corporate Law
    • IPR, Copyright, Patents
  • Capstone Project

Course Details

On-Campus Sessions
Pedagogy
Delivery
Eligibility Criteria
Admission Criteria

Class Schedule

Certification

Programme Fees & Important Dates