The sales and marketing function at any organization forms the back bone of the business. A proper and scientific approach to sales and marketing function not only makes the business viable and efficient but also makes the business reasonably immune to sudden and inevitable environmental changes.
IIM Calcutta’s Advanced Programme for Marketing Professionals is a one year programme especially designed for sales and marketing professionals to imbibe cutting edge approaches in incorporating marketing strategies to tackle rapid consumer interest. Features of this intuitive programme includes interactive learning sessions and intensive in-campus learning at IIMC Campus, Kolkata. The programme curriculum has been developed to impart cutting-edge knowledge on both strategic and tactical challenges in sales and marketing of products and services.