IIM Kozhikode Executive Post Graduate Certificate in Marketing Management

Course Starts: December 2020

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Admission: Open

Delivery type

Classroom in your city

Course Duration

12 Months

Deadline to apply

September 13th, 2020

Course fee

₹ 2,50,000 + Applicable Taxes

Class timings

Monday – 07:00 PM to 09:45 PM
Sunday – 03:00 PM to 5:45 PM

Course Overview

The Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived with the idea of providing specialized learning in the specific business function of marketing. In today’s globalized and highly competitive environment, marketing competencies often determines survival and success of any organization and senior managers must have access to the frameworks and tools of contemporary marketing. This programme attempts to deliver the state of the art knowledge both strategic and tactical to the participants. Delivered through technology enabled interactive learning platform, the programme offers a range of foundation, advanced and integrative courses in the area of marketing for executives aiming to build competencies in Marketing Management.

Programme Objectives

The primary objective of the Executive Post Graduate Certificate in Marketing Management (EPGCMM) is to provide an exposure to the classical and contemporary marketing decision frameworks. The focus of the programme is on equipping the participants to use these frameworks to analyze and conceptualize marketing decision situations and develop approaches for effective and creative interventions. The programme also envisages having a discussion oriented pedagogy to facilitate peer to peer learning sharing insights of the participants from various sectors.

Programme Highlights

Rigorous course curriculum by renowned IIM Kozhikode faculty with proven pedagogy

Course duration of one year of instruction plus one in-campus session

Convenient schedule for working professionals

Experienced and diverse Participant Group: Senior executives and business owners from diverse functions across industries allowing rich peer-learning and networking opportunities.

Certificate from IIM Kozhikode upon course completion and fulfilling the academic requirements

IIM Kozhikode Alumni Status

Programme Structure

The duration of the course is one academic year split into four quarters. It covers fundamental, competency-related and integrative courses, structured to be delivered over a year, through a combination of Live Interactive lectures and In-campus Module.

Curriculum

The modules offered are meant to impart management knowledge and skills to the participants covering the latest concepts and techniques in the specific functional area of Marketing Management. Faculty from IIM Kozhikode and distinguished visiting faculty from reputed academic institutions and industry handle these courses.

Quarter I

  • Marketing Management
  • Marketing Research
Quarter II

  • Consumer Behaviour
  • Managing Business Markets
  • Marketing Communications Management
Quarter III

  • Sales & Distribution Management
  • Services Marketing
  • Digital Marketing
Quarter IV

  • Customer Relationship Marketing
  • Product & Brand Management
  • Strategic Marketing
Pedagogy

Every programme follows a tried, tested and proven pedagogy that is a blend of lectures, case studies, white papers, lecture-discussions, behavioural and computer-based simulations, projects, assignments, class presentations, quizzes et al.

Programme Delivery

The IL component forms the core of the specialisation programmes. Instructors from IIM Kozhikode facilitate learning through two-way audio/video synchronous telecommunication mode from the studio at IIM Kozhikode Campus. Participants can access lectures from any of the 70 state-of-the-art TSW Learning Centres across 43 cities all over India. The technology enables the instructor to use slide presentations, video, audio, whiteboards etc. to effectively communicate ideas and interact with participants.

IN-CAMPUS COMPONENT

The In-campus Module is held at the very beginning of the programme and is mandatory to attend. The six-day module provides participants with an orientation towards case-based learning, foundation to analytical thinking and orients them to the learning culture of IIM Kozhikode, apart from discussions on contemporary issues in management practice and trends in the industry and business.
* IIMK reserves the right to conduct in-Campus modules via online medium if the situation warrants.

EPGCMM Class Schedule
  • Monday 7:00 PM – 9:45 PM
  • Sunday 3:00 PM – 5:45 PM
Eligibility
  • Bachelor’s Degree or its equivalent in any discipline with 50% aggregate marks or equivalent CGPA.
  • 3 Years of managerial/entrepreneurial/professional work experience after graduation as on the deadline of submitting the application online.

Faculty

Certification & Alumni Status

On successful completion of course, participants will get a Certificate from IIM Kozhikode.

Completion of the course also entitles participants with IIM Kozhikode Alumni Status.

Date and Fees

Programme Fees & Structure
Application Fee2,000 + Applicable Taxes*
Course Fee2,50,000 + Applicable Taxes*
Alumni Fee10,000 + Applicable Taxes*

*GST 18% & Kerala Flood Cess 1% applicable

Payment Schedule
IIIIIIIV
Nov 2020Feb 2021June 2021Oct 2021
INR 62,500/-INR 72,500/-*INR 62,500/-INR 62,500/-

*INR 10,000 alumni fee included in second instalment

Admission Schedule
Registration Start DateMonday, June 15th, 2020
Last Date To Apply OnlineSunday, September 13th, 2020
Date of InterviewOctober, 5th – 22nd, 2020
Result AnnouncementMonday, November 2nd, 2020
Last Date For Offer Acceptance & Part PaymentSunday, November 30th, 2020
Date of First Installment PaymentMonday, November 30th, 2020
In-campus ModuleDecember 2020*

* Dates of the in-campus module will be communicated while announcing the selection results.