A Senior Marketing Professional holds responsibility for creating, communicating and delivering offerings that have value for customers, clients or business partners, in a multitude of contexts. Growing from managing a function or product, marketing professionals take on additional responsibility for planning and strategy related to each product. This involves product features, geography and customer segment, interacting frequently with Sales, Finance, Service and other functions within the company. This is to ensure end-to-end customer satisfaction and guarantee the customer not only buys the same product/service repeatedly but also brings new customers through reference, word of mouth and brand championing.
With the enhanced role of digital and technology solutions, Senior Marketing Professionals face challenges in tapping to a plethora of audiences, markets and communications models. Data analysis, research and innovation all form part of the modern marketer’s array of weapons to rethink consumer needs and patterns of behaviour. A CMO is closely aligned with all aspects of the company’s operations and needs to understand how the various functions can be best leveraged for a achieving company sales and business targets. For any company, CMO’s play a strategic and visionary role in not only managing marketing campaigns, but also influencing the strategies for product development, supply chain management, commodity pricing, and customer services. Only the CMOs, who can sweep away all obstacles in an ever-changing business environment, will be able to build their companies into outstanding marketing enterprises with core competence.
Understanding these challenges, we at IIM Kozhikode have designed a programme which will give you an edge by progressing through marketing language, logic, strategy, and implementation. This will give you the essential tools to successfully lead the marketing function as your career progresses.