IIM Kozhikode – Future Chief Marketing Officers – TimesTSW


A Senior Marketing Professional holds responsibility for creating, communicating and delivering offerings that have value for customers, clients or business partners, in a multitude of contexts. Growing from managing a function or product, marketing professionals take on additional responsibility for planning and strategy related to each product. This involves product features, geography and customer segment, interacting frequently with Sales, Finance, Service and other functions within the company. This is to ensure end-to-end customer satisfaction and guarantee the customer not only buys the same product/service repeatedly but also brings new customers through reference, word of mouth and brand championing.

With the enhanced role of digital and technology solutions, Senior Marketing Professionals face challenges in tapping to a plethora of audiences, markets and communications models. Data analysis, research and innovation all form part of the modern marketer’s array of weapons to rethink consumer needs and patterns of behaviour. A CMO is closely aligned with all aspects of the company’s operations and needs to understand how the various functions can be best leveraged for a achieving company sales and business targets. For any company, CMO’s play a strategic and visionary role in not only managing marketing campaigns, but also influencing the strategies for product development, supply chain management, commodity pricing, and customer services. Only the CMOs, who can sweep away all obstacles in an ever-changing business environment, will be able to build their companies into outstanding marketing enterprises with core competence.

Understanding these challenges, we at IIM Kozhikode have designed a programme which will give you an edge by progressing through marketing language, logic, strategy, and implementation. This will give you the essential tools to successfully lead the marketing function as your career progresses.

How You Benefit


Understanding the latest marketing techniques, practices and implementation


Hands on learning through case studies, assignments and projects


Certification of participation/completion from IIM Kozhikode


Membership of programme alumni group managed by TSW

Key Learning Outcomes

A participant completing this programme successfully will sharpen the following abilities.Marketing Strategy in line with Company goals | Recognition of opportunities Enhanced Decision Making Skills | Innovative Thought Process | Understanding and leverage of data analytics | Enhance Brand Voice and Customer Engagement

IIM Kozhikode Sample Certificate

After completion of the program, the participant will earn an IIM Kozhikode certificate in Future Chief Marketing Officer program.

eMDP Certificate 2 – FCMO-1

Programme Curriculum:

  • Digital strategy
  • Globalisation
  • Persuasion and negotiation
  • Business innovation and transformation
  • The value of customers (customer centricity)
  • Marketing and sales interface
  • Marketing and operation interface
  • Use of digital media
  • Determining and recommending the right markets to address
  • Identify and target market segments
  • Set strategic direction and positioning
  • Designing the market offer
  • Securing support from other functions
  • Marketing andfinance interface

Programme Faculties:


Prof. Praveen Sugathan
Professor- Marketing
Prof. Praveen Sugathan holds a PGDM from IIM Kozhikode and has completed FPM from IIM Bangalore. He specialises in the firm-customer interfaces, which are facilitated by new technologies and media.
• Selected as one of the best accepted papers at 2015 Academy of Management Meeting during August 7-11 in Vancouver, BC, Canada.
• Doctoral student stipend winner, Association of Consumer Research, New Orleans, 2015
Speaker at:
• American Marketing Association Conferences (AMA)
• European Marketing Academy Conference (EMAC)


Prof. Anandakuttan Unnithan
Professor- Marketing
Anandakuttan Unnithan is a PhD and an MBA from Cochin University and has completed his B-Tech from Government Engineering College Thrissur. His research areas include response categories in Likert scales and measurement invariance, body esteem, appearance anxiety and consumption motives. He was also a Chairperson of Management Development Programmes and Post Graduate Programmes at IIM Kozhikode.
Speaker at:
• Rumour Sharing in the Market Place – A Manifestation of Anxiety, Arousal and Valence, Third International Communication Management Conference, MICA
• Modeling the Spread of Product Related Rumors in the Marketplace – An Agent Based Simulation. In International Conference on Contemporary Thinking in Marketing. Mumbai, INDIA: S. P. Jain Institute of Management Research (SPJIMR)

Programme Delivery

The programme uses a series of case studies, contextualised examples, and hands-on exercises to aid participants in understanding the key marketing imperatives. It will be delivered through live virtual interactive classes on your device.

Assignments and Projects: The programme require participants to work on individual and group assignments and projects to help the participants apply their conceptual learning in the programme to actual organisational decision scenarios.

Evaluation Methodology

Evaluation will be done via online exams, case analysis, assignments and classroom participation. A minimum of 75% attendance is a prerequisite for the successful completion of the programme.

Certification: Participants who successfully complete the exams, projects, assignments and satisfy the requisite attendance criteria, will be awarded a certificate of completion.

Duration of the Programme:  4 months

Live Virtual Interactive Classes: Once a week
Programme Schedule: Sunday 3:30 pm to 6:30 pm


  • Graduates in any discipline from a recognised university
  • Minimum 3 years of professional work experience post completion of graduation

Admission Schedule:

Registration Fees 20th April, 2019
Programme Start Date 28th April, 2019
Programme End Date August, 2019

Course Fee Installment Schedule

Installment Registration Fees I II
Date 20th April 2019 30th May 2019 30th July 2019
Amount INR 15,000/- INR 25,000/- INR 25,000/-
 *All the above fees are exclusive of applicable taxes

Course Duration

4 Months

Programme Fee

Rs 65,000 + Taxes as applicable

IIM Kozhikode's Future Chief Marketing Officer's Program

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