IIM Lucknow Executive Programme in Business Analytics

Course Starts:


Admission: Closed

Delivery type

Classroom in your device

Course Duration

11 Months

Deadline to apply

Tentative Start date - Sep 2020

Course fee

₹ 2,02,500

Class timings

Saturdays: 3.30 p.m. to 6.30 p.m.

Course Overview

Data is not information; information isn’t understanding; understanding is not necessarily knowledge; knowledge cannot assure insights; and insights don’t always lead to action. The only thing that transforms data into actionable insights is business analytics. It combines data, information technology, statistical analysis, quantitative methods and computer-based models to provide decision makers all possible scenarios to make a well-thought out and researched decision. A thorough understanding and knowledge of business analytics – tools and techniques, perspectives and models, optimisation and simulation, tests and interpretations, etc. – is essential for the growth of any business.

Programme Overview

The use of business analytics has grown exponentially in all areas including financial services, healthcare, government, retail, e-commerce, media, manufacturing, and the service industry. This has led to an increase in the demand for employees with an analytical approach and who can utilise data, understand statistical and quantitative models and are able to make data-driven business decisions. The Executive Programme in Business Analytics by IIM Lucknow is designed to give participants a comprehensive understanding of the approaches and methods involved with a proven pedagogy and delivered Direct-to-Device (D2D) on the participant’s desktop, laptop, tablet or smart phone.

Course Highlights

11-month intensive course with 2 campus immersions of 3 days each at IIM Lucknow

Action Learning Project on a new developmental or problem-solving initiative

Peer-Learning and networking opportunity facilitating exchange of perspectives and ideas

IIM Lucknow Management Development Programme (MDP) certification and alumni status

Course Detail

  • Introduction to Analytics
  • Data Life Cycle
  • Descriptive Statistics
  • Introduction to Python
  • Probability Models
  • Sampling and Statistical Inference
  • Chi Square tests
  • Analysis of Variance
  • Multiple Linear Regression
  • Logistic Regression
  • Optimization
  • Simulation
  • Multivariate Analysis
  • Time Series and Forecasting
  • Data warehousing
  • Data Preparation
  • Artificial Intelligence and Machine Learning
  • Text Mining
  • Web and Recommender System
  • Social Media Analytics
  • Big Data
  • Analytics in Marketing
  • Analytics in Finance
  • Analytics in HR
  • Cases and Presentations

The programme will ensure intensive immersion through the Interactive Learning (IL) platform i.e., Direct-to-Device (D2D), on the participant’s desktop, laptop, tablet or smartphone, as well as 2 three-day in-campus modules at IIM Lucknow. Teaching methodologies include:

  • Online lectures
  • Real-life case studies
  • On-campus face-to-face sessions
  • Tests, quizzes and assignments
Programme Delivery

Live lectures by IIM Lucknow faculty will be broadcast from the studio at IIM Lucknow campus direct to participants’ devices. The once-a-week lectures can be accessed by participants on any device of their choice that includes their desktop, laptop, tablet or smart phone, from a location of their convenience.

Class Schedule

The classes will be conducted once a week.

Saturdays: 3.30 p.m. to 6.30 p.m.

Campus Immersions

First Campus dates: 16th -18th January 2020

Second Campus dates: TBD

Who Should Attend

While analytics may sound simple, it takes a great deal of technical proficiency to excel in the field. This programme is hence suitable to the ones who have an analytical and technical bent of mind to understand the technologies used in the process of quantitative data analysis and play a role in data-driven decision-making process of the organization. Individuals who aspire to be a Marketing Analyst, Operations Research Analyst, Data Scientist, etc., can pick up this programme.

Eligibility Criteria

Graduates with two years of relevant work experience


Assessment & Certification

Multiple mechanisms are involved for evaluation. The mix of evaluation elements would vary from course to course as decided by the course faculty. Each course would have examinations apart from quizzes, projects, assignments, group participation, etc.

Date and Fees

Programme Fee Structure
  • Total Tuition Fees: INR 1,70,000
  • Lodging, boarding and administrative charges for 6 days (2 campus immersions of three days each): INR 22,500
  • IIM Lucknow MDP Alumni fees: INR 10,000

Net Total: INR 202,500 + Applicable Taxes

Payment Schedule
5th December 2019 5th February 2020 5th April 2020 5th June 2020
INR 50,700* INR 50,700* INR 50,600* INR 50,500*

*Excludes GST at 18%

Important Dates
Application Closure Date 5th January 2020
First instalment date 10th January 2020
Commencement of lecture 16th January 2020
1st Campus Visit 16th – 18th January 2020
Technical orientation/ First Online Class 25th January 2020