The use of business analytics has grown exponentially in all areas including financial services, healthcare, government, retail, e-commerce, media, manufacturing, and the service industry. This has led to an increase in the demand for employees with an analytical approach and who can utilise data, understand statistical and quantitative models and are able to make data-driven business decisions. The Executive Programme in Business Analytics by IIM Lucknow is designed to give participants a comprehensive understanding of the approaches and methods involved with a proven pedagogy and delivered Direct-to-Device (D2D) on the participant’s desktop, laptop, tablet or smart phone.
- Introduction to Analytics
- Data Life Cycle
- Descriptive Statistics
- Introduction to Python
- Probability Models
- Sampling and Statistical Inference
- Chi Square tests
- Analysis of Variance
- Multiple Linear Regression
- Logistic Regression
- Multivariate Analysis
- Time Series and Forecasting
- Data warehousing
- Data Preparation
- Artificial Intelligence and Machine Learning
- Text Mining
- Web and Recommender System
- Social Media Analytics
- Big Data
- Analytics in Marketing
- Analytics in Finance
- Analytics in HR
- Cases and Presentations
The programme will ensure intensive immersion through the Interactive Learning (IL) platform i.e., Direct-to-Device (D2D), on the participant’s desktop, laptop, tablet or smartphone, as well as 2 three-day in-campus modules at IIM Lucknow. Teaching methodologies include:
- Online lectures
- Real-life case studies
- On-campus face-to-face sessions
- Tests, quizzes and assignments
Live lectures by IIM Lucknow faculty will be broadcast from the studio at IIM Lucknow campus direct to participants’ devices. The once-a-week lectures can be accessed by participants on any device of their choice that includes their desktop, laptop, tablet or smart phone, from a location of their convenience.
The classes will be conducted once a week.
Saturdays: 3.30 p.m. to 6.30 p.m.
First Campus dates: 16th -18th January 2020
Second Campus dates: TBD
Who Should Attend
While analytics may sound simple, it takes a great deal of technical proficiency to excel in the field. This programme is hence suitable to the ones who have an analytical and technical bent of mind to understand the technologies used in the process of quantitative data analysis and play a role in data-driven decision-making process of the organization. Individuals who aspire to be a Marketing Analyst, Operations Research Analyst, Data Scientist, etc., can pick up this programme.
Graduates with two years of relevant work experience
Assessment & Certification
Multiple mechanisms are involved for evaluation. The mix of evaluation elements would vary from course to course as decided by the course faculty. Each course would have examinations apart from quizzes, projects, assignments, group participation, etc.