IIM Tiruchirappalli Post Graduate Certificate in Strategic Management (PGCSM)

Course Starts:


Admission: Open

Delivery Type

Classroom to Device

Course Duration

12 Months

Deadline to Apply

11th October 2020

Course Fee

INR 2,10,000 + GST

Class Timings

3:30 PM to 6:45 PM

Course Overview

Building Strategies to Future-proof Your Business In the backdrop of a rapidly evolving business landscape and prevailing uncertain times, strategic management has been gaining more prominence than before. Therefore, dynamic strategic leaders who can successfully take the business forward are needed now more than ever and are assuming greater importance. “Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do. ” – Michael Porter

Programme Overview

Strategic management is critical for the growth and development of any organization. It helps organizations in gaining competitive advantage and ensuring long-term success. This programme is designed to offer set of concepts and tools which equips senior leaders to make faster decisions, collaborate effectively in a more interconnected environment, and lead organizations with impact.

Senior managers who are held responsible or about to hold responsibility for strategic planning and decision-making in their organisations will gain essential skills and capabilities to navigate their organisations in the changing times. This online programme explores the evolving world of business strategy, focusing on the increasingly important roles of innovation, customer centricity, design thinking, etc. in building effective and holistic strategies. Adopting a practical approach through business model workshop and capstone simulation, the programme aims to offer participants specialised competencies in strategic management

Programme Curriculum


  • Introduction to Programme Content and Pedagogy

Module 1: Basics of Finance and Accounting

  • Financial Statement Analysis and Ratios
  • Financing Decisions: Capital Structure, Working
  • Capital Decisions, Short-term and long-term liabilities
  • Investment Decisions: Capital Budgeting Basics (Time Value of Money, Discounted Cash Flow, NPV, IRR)

Module 2: Basics of Organization

  • Theories of Organization
  • Organizational Structure
  • Organizational Culture

Module 3 : Analysis of External Environment

  • Industry and Competitor Analysis
  • Stakeholder Analysis
  • Non-market analysis

Module 4 : Creating and Sustaining Competitive Advantage

  • Concept of Value & Value Creation
  • Value Proposition Design
  • Value Chain Analysis
  • Resource Based View
  • Business Model Basics
  • Competitive Action and Response

Module 5 : Innovation and Strategic Renewal

  • Business Model Canvas
  • Business Model responses to threats from Regulation, Competitor Moves and Digital Change
  • Blue Ocean Strategy
  • Design Thinking Primer
  • Understanding Disruptive Innovation

Module 6 : Corporate Strategy for growth

  • Concept of Corporate Advantage
  • Diversification Decisions
  • Mergers & Acquisitions
  • Strategic Alliances
  • Corporate Entrepreneurship

Module 7 : Global Business

  • Global Institutions and Strategy
  • Globalizing the Business Model (for Sourcing and Market-seeking decisions)
  • Making Location Decisions
  • Entry Mode Decisions
  • Costs of Doing Business Abroad

Module 8 : Strategy Implementation

  • Dashboards for Strategy Implementation
  • Emergent Strategy and Strategy Formation

Module 9 : Strategic Resilience

  • Navigating Strategic Inflection Points
  • Sense-making
  • Scenario Planning
  • Responding to Black Swan Events

Module 10 : Functional Strategy

  • Strategic Financial Management
  • Aligning Operations Strategy

Module 11 : Corporate Governance and Corporate Social Responsibility

  • Corporate Social Responsibility
  • Corporate Governance

Campus Module

  • Capstone Simulation
  • Capstone Project Presentations
  • Design Thinking Workshop
  • Strategic Leadership & Corporate Governance
  • Business Model Workshop

Programme Highlights

  • One-year weekend programme with weekend sessions, best suited for working professionals
  • Well-crafted content to imbibe requisite domain knowledge and in-demand skills sought in the digital age
  • Taught by veteran IIM Tiruchirappalli faculty members, specialised in Strategy domain
  • Delivered in Direct-to-Device (D2D) mode through live virtual sessions to offer an interactive learning experience
  • Hands-on pedagogy with a mix of lectures, case discussions, group learning exercises, workshops and simulation exercises
  • On-campus module for six days to facilitate direct interaction with expert faculty, peer learning and networking

Programme Objectives

Towards the end of this programme, you would have gained valuable insights on how to build holistic strategies in the complex business world. The programme objectives are:

  • To hone your analytical abilities, creativity and social skills to lead/participate in the formulation and execution of strategy at your organisation.
  • To develop an understanding of a set of concepts, tools and mind-set that helps in,
    • Building and sustaining competitive advantage in your business,
    • Remaining relevance through continuous innovation and growth, and
    • Building resilience on your business to sense and respond environmental changes effectively

The pedagogy adopted in this programme will involve a combination of the following:

  • Case Discussions
  • Lectures
  • Group Learning Exercises
  • Simulations (in-campus module)
  • Workshops (in-campus module)
Programme Delivery
  • Blended mode of delivery offered in a synchronous learning mode via a studio infrastructure and one in-campus module.
  • Online Classes will be held on Direct to Device (D2D) platform, wherein online interactive lectures get delivered to your desktop/laptop/mobile.
  • ONE campus module of 6 days will be conducted at IIM Tiruchirappalli campus towards the end of the programme.
Class Schedule

The programme will be conducted over a period of 12 months with classes held once every week.

Days Saturdays
Timings 3:30 PM to 6:45 PM
(three hours session)
Who Should Attend

This programme is highly suitable for:

  • Working professionals aspiring to take up business unit and organizational leadership roles.
  • Business unit heads in large enterprises.
  • Owners of small and medium enterprises desiring to build their strategic competencies.
  • Entrepreneurs or aspiring entrepreneurs who look to build their businesses.
Eligibility Requirements
  • Eligible candidate should possess bachelor’s degree with a minimum of 50% aggregate marks or equivalent.
  • Two years of work experience (can also include running their own businesses).
  • Reservations will be provided to eligible candidates as per Government of India norms
Admission Criteria

The selection will be based on candidate’s profile evaluation

Evaluation Methodology
  • Written Tests
  • Assignments
  • Online Exams
  • Capstone Project

Exams will be conducted by IIM Tiruchirappalli and administered through Direct to Device platform.

Programme Directors


All those who successfully complete the prescribed course of study and fulfill all other academic requirements will be awarded “Post Graduate Certificate in Strategic Management”

Programme Fees & Important Dates

Particulars Fees

Processing Fee* INR 10,000
Programme Fee INR 1,50,000
Books/Study Material Fee INR 19,000
Campus Visit INR 30,000
Alumni Fee INR 10,000
Student Welfare fee INR 1,000
Total Fees (Exclusive of Registration Fee) INR 2,10,000
  • All fees are exclusive of applicable taxes.
  • All fees will be collected by BCCL
  • Processing fee contains INR 6,500 towards Registration fee & INR 3,500 towards the programme fees. Processing fee of INR 10,000 is refundable in case the participant’s profile is rejected by IIM Tiruchirappalli
Payment Schedule
Installment Schedule I st Installment II nd Installment III rd Installment IV th Installment
Date At the time of registration Within 7 days from offer 10th January 2020 10th April 2021 10th July
Amount (INR) INR 3,500 INR 69,000 INR 42,500 INR 42,500 INR 52,500
Important Dates
Last date of online application submission 11th October, 2020
The first installment of fees Within 10 days from offer
IOL classes start date 7th November, 2020