INSEAD BLUE OCEAN STRATEGY – INDIA EDITION
Companies have been fighting to get a competitive advantage over each other in terms of profitable growth, market share and product differentiation. The market today is filled with companies competing with each other. Is this really profitable for growth?
INSEAD Blue Ocean Strategy offers you a new perspective on strategy formulation & execution. With concepts, tools and frameworks, Blue Ocean Strategy helps create uncontested market space to help you make competition irrelevant. It offers insights on modern strategy building techniques, and focuses on use of BOS concepts, tools and frameworks in order to break free from competition.
Created by INSEAD professors W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy was made with the idea to create uncontested market space for growth.