Direct To Device
One Year
18th November, 2021
₹ 3,40,000+GST (Excluding Registration Fee)
Saturday – 9:00 a.m. to 12:00 noon
• Building Blocks of Marketing
• STP
• Problem Recognition and Information Search
• Understanding Decision-making and Post-purchase Evaluation
• Learning, Motivation, Attitudes
• Understanding Influence - Individual, Societal, Cultural, etc.
• B2B Marketing Decision-making Process
• Identifying and Managing Key Accounts
• Research Framework and Research Problem
• Qualitative Research
• Quantitative Research
• Understanding Cash Flows
• Understanding and Managing Outstanding Cycle
• Understanding Costs - Direct, Indirect, Variable
• NPV & IRR
• Understanding Teams
• Goal Setting, Performance Appraisal, Counselling
• Principled Negotiations
• Single and Multi-issue Negotiations
• Product Management
• Managing Services
• Brands and Branding
• Managing the Salesforce
• Sales Management
• Managing Retailing and Distribution
• Basics of Marketing Communications
• Understanding Media
• Digital Marketing
• Social Media Marketing
• Marketing Analytics
• Emerging Issues in Marketing
• Marketing Planning
• Positioning Strategy
• Pricing Strategy
• New Product Strategy