IIM Indore
Certificate Programme in Digital Marketing & Strategy

Prof. Sudipta is a PhD (Marketing) from IIM Ahmedabad. He is primarily interested in research concerning consumer behaviour, consumer psychology, and consumer decision-making. His research has been published in the ACR North American Advances and the Journal of International Business Education. Some of his other research works have been invited for revision and resubmission in the Journal of Consumer Research and the Journal of the Academy of Marketing Science. He completed his graduation from Karnataka University with a Bachelor of Engineering in Electronics and Communications and earned his MBA from the SAÏD Business School at the University of Oxford, UK. Prof. Sudipta served in the corporate sector for close to 12 years before joining the Fellow Programme in Management at IIM Ahmedabad.

Prof. Subin is an Associate Professor in the Marketing area at IIM Indore. He completed his Fellow Program in Management (FPM) from the Indian Institute of Management Kozhikode (IIMK). His research interests include Consumer Behavior, Word of Mouth, Rumor Research in Marketing, Customer Relationship Management, and Digital Marketing. Prof. Subin earned his MBA and B. Tech (EEE) degrees from the Kerala University. He has been associated with various organisations prior to joining IIM Indore, which include IIM Trichy, Institute for Financial Management and Research (IFMR), Institute for Customer Relationship Management (iCRM), Tata Elxsi Limited, and Wipro Technologies. Prof. Subin has participated in various academic conferences and doctoral consortiums and engages actively with few organisations in social development projects.

Prof. Sudipta is a PhD (Marketing) from IIM Ahmedabad. He is primarily interested in research concerning consumer behaviour, consumer psychology, and consumer decision-making. His research has been published in the ACR North American Advances and the Journal of International Business Education. Some of his other research works have been invited for revision and resubmission in the Journal of Consumer Research and the Journal of the Academy of Marketing Science. He completed his graduation from Karnataka University with a Bachelor of Engineering in Electronics and Communications and earned his MBA from the SAÏD Business School at the University of Oxford, UK. Prof. Sudipta served in the corporate sector for close to 12 years before joining the Fellow Programme in Management at IIM Ahmedabad.