The programme curriculum comprises the following:

<p>•	Marketing Management<br />
•	Marketing Research</p>


QUARTER 1

<p>•	Consumer Behaviour<br />
•	Managing Business Markets<br />
•	Marketing Communications Management</p>


QUARTER 2

<p>•	Sales & Distribution Management<br />
•	Services Marketing<br />
•	Digital Marketing</p>


QUARTER 3

<p>•	Customer Relationship Marketing<br />
•	Product and Brand Management<br />
•	Strategic Marketing</p>


QUARTER 4

Programme Content

Assessment and Certification

<ul class="withgreydot">
<li>Multiple mechanisms are involved for evaluation.</li>
<li>The mix of evaluation elements would vary from course-to-course and as decided by the course faculty.</li>
<li>Each course would have an end-term examination apart from Quizzes, Projects, Assignments, Class Participation Exercises, etc.</li>
<li>The examinations would be conducted at the TPL classroom centres.</li>
<li>TPL shall arrange all the necessary resources and conduct the examinations.</li>
</ul>


Evaluation

<p>Students who successfully complete the programme and fulfil all the prescribed requirements will be awarded a Certificate of Completion through IIM Kozhikode valediction.</p>


Certification

<p>Successful candidates will also be accorded with IIM Kozhikode Alumni status.</p>


Alumni Status

<p>The teaching approach will be highly interactive, taking advantage of the technological benefits. The pedagogy followed for the programme will be a judicious blend of:</p>
<ul class="withgreydot">
<li>Lectures</li>
<li>Real-life case studies</li>
<li>Quizzes</li>
<li>Assignments</li>
</ul>
<p>Quality interactions with experienced executives and peer group learning experience</p>


Pedagogy

<ul class="withgreydot">
<li>To build upon participants&#8217; existing skills in sales and marketing</li>
<li>To provide classical and contemporary marketing decision frameworks</li>
<li>To inculcate a scientific approach to marketing practices</li>
<li>To sharing advanced knowledge in sales, marketing and customer management</li>
</ul>


Key Learning Objectives

<p>The Interactive Learning component forms the core of specialization programmes. Instructors from IIMK, facilitate learning through two-way audio/video synchronous telecommunication mode from the Studio based at IIMK Campus. Classes are scheduled on two days a week for three hours each in the year. However IIMK retains the right to change/modify or introduce a different schedule if any arising exigencies so require.</p>
<p>This Programme is currently offered through the technology platform of Times Professional Learning. The technology allows the Instructor to use power point presentations, video, audio, white boards and telastrators to effectively communicate ideas and interact with the participants. Participants can attend the classes from designated class room centres available in major cities in India.<br />
IIMK reserves the right to conduct classes via online D2D (Direct to Device) mode if the situation warrants.</p>


Programme Delivery

<p>One in-campus module of one week at the beginning of the programme.</p>


Campus Immersion

<ul class="withgreydot">
<li>Working professionals seeking knowledge, aspiring to improve the organisations they work with and also advance their careers to greater heights.</li>
<li>Young marketing professionals looking to building specialised competency in the Marketing domain.</li>
<li>Experienced marketing professionals looking to reach the top of the marketing profile in their organisations.</li>
</ul>


Who Should Attend?

<ul class="withgreydot">
<li>Bachelor’s degree or its equivalent in any discipline with 50% aggregate marks or equivalent CGPA.</li>
<li>Three years of managerial/entrepreneurial/professional work experience after graduation as on start the date of the programme.</li>
</ul>


Eligibility Criteria

<p>Educational qualifications, work experience, and personal interview.</p>


Admission Criteria

Programme Details

Delivery type

Course Duration

Deadline to apply

Course fee

Monday 7:00 p.m. to 9:45 p.m. <br> Sunday 12:15 p.m. to 3:00 p.m.

Class timings

<p>The Curriculum covers Digital and Strategic Marketing</p>


<p>Opportunity to learn from one of the top ten Indian B-schools</p>


<p>Student privileges like E-library access</p>


<p>Rich peer-group learning (an average experience of nine years of previous batches’ participants)</p>


<table class="table table-bordered ">
<tbody>
<tr>
<td width="266"><strong>Particulars</strong></td>
<td width="358"><strong>Amount (in </strong><strong>₹</strong><strong>) </strong><strong> and excluding GST*</strong></td>
</tr>
<tr>
<td width="266">Application Fee</td>
<td width="358">2,000</td>
</tr>
<tr>
<td width="266">Programme Fee</td>
<td width="358">3,00,000</td>
</tr>
<tr>
<td width="266">Alumni Membership Fee (Payable along with the 2<sup>nd</sup> installment)</td>
<td width="358">10,000</td>
</tr>
<tr>
<td width="266">Total Fee</td>
<td width="358">3,12,000</td>
</tr>
<tr>
<td colspan="2" width="624">Note:</p>
<p><strong>Fee Payment:</strong> All fees are payable directly to IIM Kozhikode.</p>
<p>*Goods and Service Tax (GST) as applicable will be collected additional from the candidate/participant. The current GST rate is 18%..</td>
</tr>
</tbody>
</table>
<p><b>Note:</b></p>
<ul class="withgreydot">
<li>This is with reference to the refund of the Processing Fees, please note that the Processing Fee shall not be refunded in the following circumstances:</li>
<ul class="withgreydot" style="padding: 0 0 0 20px">
<li>i. In case candidate rejects the offer issued by the Institute; and</li>
<li>ii. In case the application is rejected due to submission of incomplete documents and/or providing incomplete information and/or eligibility criteria not fulfilled</li>
</ul>
</ul>


Programme Fees

<table class="table table-bordered ">
<tbody>
<tr>
<td width="125"></td>
<td width="125">Instalment I</td>
<td width="125">Instalment II</td>
<td width="125">Instalment III</td>
<td width="125">Instalment IV</td>
</tr>
<tr>
<td width="125">Date</td>
<td width="125">22<sup>nd</sup> December, 2021</td>
<td width="125">March 2022</td>
<td width="125">June 2022</td>
<td width="125">September 2022</td>
</tr>
<tr>
<td width="125">Amount (in ₹)*</td>
<td width="125">75,000</td>
<td width="125">75,000</td>
<td width="125">75,000</td>
<td width="125">75,000</td>
</tr>
<tr>
<td colspan="5" width="623">* GST will be additional as applicable.</td>
</tr>
</tbody>
</table>


Instalment Schedule

<table class="table table-bordered ">
<tbody>
<tr>
<td width="315">Application Closure Date</td>
<td width="303">10<sup>th</sup> November 2021</td>
</tr>
<tr>
<td width="315">Interview date</td>
<td width="303">20<sup>th</sup> &amp; 21<sup>st</sup> November 2021</td>
</tr>
<tr>
<td width="315">Declaration of the list of eligible candidates</td>
<td width="303">30<sup>th</sup> November 2021</td>
</tr>
<tr>
<td width="315">Last Date for Offer Acceptance &amp; Part Payment</td>
<td width="303">14<sup>th</sup> December  2021</td>
</tr>
<tr>
<td width="315">In-campus module</td>
<td width="303">10<sup>th</sup> &#8211; 15<sup>th</sup> January, 2022<br />
OR<br />
17<sup>th</sup> &#8211; 22<sup>nd</sup> January, 2022</td>
</tr>
<tr>
<td width="315">Orientation and briefing</td>
<td width="303">Post-in-campus module</td>
</tr>
</tbody>
</table>
<p></p>


Important Dates

<div id='slider_18168_slide01' class='sa_hover_container' style='padding:% %; margin:0px %; '><div style="text-align: center; padding-bottom: 10px;">
<div><img class="imagebox aligncenter" src="https://admin.timestsw.com/wp-content/uploads/2021/08/EPGCMM-10-Gautam-Malhotra-e1630322310114.jpg" alt="" width="158" height="201" /></div>
<h3 class="name">Gautam Malhotra</h3>
<p class="designation"><strong>Current Designation:</strong> Manager Marketing &amp; Communications<br /><strong>Current Organisation:</strong> Home Credit India</p>
<p data-pm-slice="1 1 []">"My journey at IIM-K turned out to be exactly what I had anticipated. It was truly enriching in every sense! While I’d had some experience of management roles before studying at IIM-K, the knowledge, and skills I gained during my course duration here have put me in a more confident position to take on leadership roles. I’d like to attribute my successful stint at IIM-K to the wonderful team of professors who are not just industry experts but are also inspirational educators and thought provokers and I could not have asked for a better learning experience."</p>
</div></div>
<div id='slider_18168_slide02' class='sa_hover_container' style='padding:% %; margin:0px %; '><div style="text-align: center; padding-bottom: 10px;">
<div><img class="imagebox aligncenter" src="https://admin.timestsw.com/wp-content/uploads/2021/08/EPGCMM-10-Priyanshi-Choubey-scaled-e1630321922138.jpg" alt="" width="158" height="201" /></div>
<h3 class="name">Priyanshi Choubey</h3>
<p class="designation"><strong>Current Designation:</strong> Co-Founder and COO<br /><strong>Current Organisation:</strong> Instacar</p>
<p data-pm-slice="1 1 []">"I am Priyanshi. I am an entrepreneur. My opted subject was marketing management. It was a thought-through decision to benefit my business. And it did. Brushing up the concepts, learning about consumer behaviour, studying the case studies of various organizations, and learning from them was such a good experience. The Program was well-planned, &amp; well put together with amazing faculty. It was a good decision to join the program. Also, this program helps you meet talented professionals who are your classmates and are coming from different backgrounds and experiences. It has been an amazing journey. Highly recommend joining this program!"</p>
</div></div>
</div>



Testimonials

Date and Fees

<table class="table table-bordered">
<tbody>
<tr>
<td width="312"><strong>Day</strong></td>
<td width="312"><strong>Time</strong></td>
</tr>
<tr>
<td width="312">Sunday</td>
<td width="312">3:30 PM – 6:15 PM</td>
</tr>
<tr>
<td width="312">Monday</td>
<td width="312">7:00 PM - 9:45 PM</td>
</tr>
</tbody>
</table>


Class Timings

Programme Highlights

Programme Overview

<p>Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived to provide specialised learning in the specific business function. Delivered through a combination of in-campus modules and live interactive learning mode, the <strong>Executive Programme in Sales &amp; Marketing</strong> offers a range of foundation, advanced and integrative courses in the specific functional area for working executives to build specialised competency in Marketing Management.</p>
<p><img class="alignleft size-full wp-image-18407" src="https://admin.timestsw.com/wp-content/uploads/2020/03/1115.jpg" alt="" width="624" height="157" /></p>


IIM Kozhikode<br/> Executive Post Graduate Certificate in Marketing Management

Advance your career with IIM Kozhikode's Executive Post Graduate Certificate program in Marketing Management and get help through personal coaching. Explore how to lead high-performance companies that foster growth.

IIM Kozhikode
Executive Post Graduate Certificate in Marketing Management

Delivery type

Course Duration

Deadline to apply

Course fee

Class timings

Course Overview

Programme Overview

Programme Content

Programme Highlights

Programme Details

Pedagogy

Key Learning Objectives

Programme Delivery

Campus Immersion

Who Should Attend?

Eligibility Criteria

Admission Criteria

Class Timings

Assessment and Certification

Evaluation

Certification

Alumni Status

Date and Fees

IIM Kozhikode Executive Post Graduate Certificate in Marketing Management

Delivery type

Course Duration

Deadline to apply

Course fee

Class timings

Course Overview

Programme Overview

Programme Content

QUARTER 1

QUARTER 2

QUARTER 3

QUARTER 4

Programme Highlights

Programme Details

Pedagogy

Key Learning Objectives

Programme Delivery

Campus Immersion

Who Should Attend?

Eligibility Criteria

Admission Criteria

Class Timings

Assessment and Certification

Evaluation

Certification

Alumni Status

Date and Fees

IIM Kozhikode
Executive Post Graduate Certificate in Marketing Management