Direct To Device
26th Sep, 2021
₹ 1,74,000 + taxes
Sunday – 9:00 a.m. to 12:00 p.m.
This programme comprises the following two sub-programmes:
In this programme participants will be required to do a Capstone Project. The project will run throughout the period of the programme in which students need to identify a real business issue related to product strategy of an organisation/industry, collect primary/secondary data, and apply concepts discussed in the course to find a probable solution. Finally, participants have to submit reports of the project, which will be evaluated by the project directors. The project is meant to provide a deep understanding of the subject matter.
Participants will learn how to continuously innovate and implement a marketing strategy in a mature market that will help them establish and maintain competitive differentiation.