Michigan Global Master Certificate in Business Analytics

Course Starts:


Admission: Coming Soon

Delivery type

Classroom in your device

Course Duration

6 Months

Deadline to apply


Course fee

₹ 2,50,000

Class timings


Course Overview

Global Master Certificate in Business Analytics is a 100% online certificate programme from Michigan State University for a comprehensive knowledge base across business, data management and application. The participants would be able to discover how to leverage data from both inside and outside your organisations to optimise operations and create strategies to safeguard sustainable business success.

Programme Overview

The Global Master Certificate in Business Analytics provides a fundamental understanding of how to leverage data to improve business performance, streamline decision making and long-term strategy development. Leveraging graduate-level content, this programme will help you identify the right questions to ask to ensure you are focusing on the issues that matter to the business and avoiding time wasted solving the ones that don’t.

You’ll discover how to structure relational databases connecting external data like social media, mobile and geospatial with internal data that may be spread across systems and silos within your organisation. Enhancing your current business intelligence with predictive capabilities will not only help you prepare for the future – it will help you model it.

Programme Highlights

  • Accredited by the Association to Advance Collegiate Schools of Business (AACSB).*
  • #12 as per QS rankings Master of Science in Business Analytics 2020**
  • MSU is one of the Top 100 universities in the world, according to the Times Higher Education World Reputation Rankings 2020 ***

*The Broad College of Business has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) since 1953. AACSB International Accreditation represents the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review.



Learning Outcome

  • Essentials of data fundamentals like understanding today’s analytics landscape, problem identification and structuring, and data privacy and ethical concerns.
  • Understanding key analytical, modeling, statistical and programming tools, such as Tableau, R and Microsoft Access.
  • Ways to examine the latest trends in the industry, such as how to leverage geographical data from mobile and social media generation and understanding customer lifetime value.
    • Benefits for Executives

      • Discover how to leverage data from both inside and outside your organisation to optimise operations.
      • Create strategies to safeguard sustainable business success.
      • Stand out in this rapidly emerging field with credentials from Michigan State University’s Eli Broad College of Business.

      Benefits for Organisations

      • Efficiently scale leadership development across teams.
      • Leverage the flexibility for managers to adapt learnings to corporate challenges.
      • Ensure better communication through a common vocabulary.

Course Detail Curriculum


  • Create Value Enterprise Data Management & Analytical and Modeling Tools
  • Value Chain and Business Analytics
  • Marketing/Sales Valuation Processes
  • Enterprise Risk, Supply Chain and HR Processes
  • Identifying & Defining Organizational Problems and Opportunities
  • Telling the Story of the Data – Communication and Visualization


  • Enterprise Database and Data Models
  • Extracting Data from a Database
  • Large Scale Implementation of Hadoop® MR
  • Getting Data: Social Networks and Geolocalization
  • Unstructured Data, Graphs and Networks
  • Clustering: Understanding the Relationship of Things
  • Classifications: Putting Things Where They Belong
  • Classifications: Advanced Methods


  • Statistics – Data Driven Science
  • Describing the Data
  • Data Distribution
  • Statistical Inference
  • Simple Linear Regression
  • Data Mining and Inferential Statistics
  • Decision Trees, Machine Learning and Optimization
  • Analysing Text, Networks, Location and Imagery Data


  • Online and Live interaction with Faculty & Subject Matter Experts.
  • All instruction, assignments, and student interaction are completed 100% online for a highly interactive and technology driven learning experience.
  • Students can work as per their flexibility. The content would take approximately 5 to 7 hours a week. That would include your online lectures, assignments and exams.

Programme Delivery

  • Comprehensive Online Programme with flexible learning specially designed for working executives with learning on the go, anytime, anywhere, and live faculty facilitation.
  • Duration: 6 months
  • Commitment: 5-7 hours per week

Who Should Attend

  • The analyst or data practitioner wanting a holistic, business based approach to analytics.
  • Manager/senior leader needing an end-to-end understanding of business analytics to drive performance and lead analytics teams.


The Global Master Certificate in Business Analytics is designed for professionals in all types of industries who want to understand the wealth of information Big Data provides and develop the confidence to use business analytics and predictive analysis to make smarter business decisions and drive innovation.

Professionals who can benefit from this certificate programme include:

Business professionals who need to have a better understanding of how to interpret and leverage Big Data. Many of these professionals are coming from the fields of marketing, finance, human resources, healthcare, retail and supply chain management.

Analytics professionals looking to formalise their experience and expand their knowledge in areas such as data management, statistical foundations and business decision making.



Candidates who successfully complete the course will receive a certificate from Michigan State University’s Eli Broad College of Business.

Dates and Fees

INR 2,50,000/-*
*Inclusive of all taxes


  • All prices are subject to change without prior notice due to currency fluctuation.
  • EMI facility available on all major credit cards along with other payment options, to know more reach out to your programme advisor.
    • Group Enrolment: Create cohorts of learners within your organization
      Programme Start Date: 1st February, 2020