Innovation process and culture

A two-day face-to-face program
Why MIT?

The MIT Professional Education mission is to provide a gateway to renowned MIT research, knowledge, and expertise for those engaged in science and technology worldwide, through advanced education programs designed for working professionals.

The programs are delivered by MIT faculty and promote technical excellence through ongoing educational engagement with communities of practice. Drawing faculty from multiple schools at MIT, Professional Education supports the development of innovative leaders equipped to address today’s complex problems.


This program is designed to help executives learn design-driven innovation by demonstrating how it positively affects every facet or service by encouraging and guiding innovation, empathy, execution, and delivery.

Drawing on the resources of MIT’s Integrated Design & Management curriculum and its new Integrated Design Lab (ID Lab), the course combines intuitive methods taught in the world’s best design schools with systematic, analytical methods for which MIT is world renowned.

Participants will learn how to enable an action-based organisational culture that is empathy generated, trial and error encouraged, and where failure is celebrated as a source of learning—resulting in successful innovations. They will also learn strategic and hands-on techniques for structured exploration through prototyping. By applying a design-centred approach to leadership, participants will be able to conceive of radically innovative solutions to multifaceted problems, create a vision that gets a buy-in from senior management and colleagues, and create solutions that people love both emotionally and intellectually.

Learning Outcomes
Participants and teams attending from the same organisation will:
Learn a shared process for solving hard-to-define problems
Engage in both hands-on and analytical approach to problem solving through robust design process
Explore and practice the skill of empathy in understanding the needs and desires of consumers
Learn practical, hands-on strategies for concept generation and product prototyping
Provide vision and build consensus in the development of new products and services
Acquire tools for creating a more collaborative, innovative, and less risk-averse corporate culture
Learn how to work across functions using an integrated approach to break down silos
Gain a deeper understanding and credibility among peers working in different areas such as Marketing, Design, Engineering etc
Acquire new frameworks for communicating among and across divisions
Ideal For
This program provides a shared process for problem solving and consensus building that can be applied to many roles in organisations and industries. Ideal participants include:
  • Entrepreneurs and Intrapreneurs seeking new solutions and products
  • Executives in leadership roles
  • Product Development Managers and Engineers
  • Individuals and teams looking to create a more experimental and less risk-averse corporate culture when they return to work
  • Individuals and teams working for more siloed organisations and seeking integrated approaches for communication and innovation across teams
Matthew S. Kressy, Director and Founder of the MIT Integrated Design & Management (IDM) master’s degree track, is an expert in product design and development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered, and manufactured products for start-ups, Fortune 500 companies and everything in between.

Kressy believes in interdisciplinary, design-driven product development derived from deep user research, creative concept generation, and rapid prototype iteration. He is passionate about teaching this approach to the design process. Since 1999, Kressy has co-taught collaborative courses in product design and development at top design and business schools including the MIT Sloan School of Management, the Rhode Island School of Design (RISD) and Harvard Business School.
Course Content & Schedule
Day 1
  • Design Process – Human centred-driven, technology-driven, design-driven, the power of design, good design and its contributions
  • Exercise: Exploration and Empathy – Participant groups perform interviews and observation (primary research)
  • Lecture: Expression – The power of expression, creating vision, consensus, storytelling, methods and tools
  • Exercise: Expression – Create needs list, create personas, image boards, photo essay
  • Presentations & Debrief
Day 2
  • Lecture: Creating – Creating functional and emotional value, strategy, salt shooter case, concept selection methods
  • Concept Selection Exercise – Learn systematic selection methods (DFV & needs based)
  • Exercise: Creating Emotional Value – Create a functional and beautiful product (lamp shade) using concept generation principles, mood boards, selection processes
  • Lunch
  • Exercise: Creating Emotional Value continued – Create a functional and beautiful product (lamp shade)
  • Design Review – Go from team to team and critique designs
  • Debrief & Reflection
Program Fees
INR 150,000/-
plus applicable taxes
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