Empathize & Prototype
Move beyond theory and dive into hands-on practice in the art of innovation. Tackle innovation challenges from start to finish and gain an in-depth understanding of the key tenets of design thinking and how to incorporate them into your work. Empathize with your customer, synthesize what you learn and rapidly prototype and test your new ideas. Master techniques for gaining empathy with customers and immediately put them to use in a series of hands-on exercises that guides you from synthesis to prototyping and testing.
Learn How To
Use a real business project to gain a clear set of empathy tools to uncover customer needs and insights that can drive great innovations in your work.
Develop a clear process and set of techniques to synthesize the quantitative and qualitative empathy work into a clear problem statement to drive your design work.
Learn to use rapid experimentation techniques to quickly visualize and bring your ideas to life, generate options, and increase the learning for your team at the start of projects.
Test ideas that are not fully formed to increase your team’s learning early in the development process and use feedback to vet concepts before they become too expensive to change.
Perry Klebahn, Consulting Associate Professor and Director of Executive Education, Hasso Plattner Institute of Design at Stanford University. Perry turned his Stanford master’s project into a successful snowshoe business, ran Sales and Marketing for Patagonia, and was CEO for Timbuk2 before returning to Stanford as a founding faculty member for the “d.school.”
Jeremy Utley, Director of Executive Education, Hasso Plattner Institute of Design at Stanford University. Jeremy has sought to meld his analytical nature with his passion for human-centered innovation. He currently leads the school’s work with organizations, managing and directing the executive education programs.
- Online and Self-Paced
- Course materials include online video lectures, readings, exercises, and written assignments.
- You will have 60-day access to the online materials.This course will take roughly 10-12 hours to complete.
- You must pass a short multiple-choice exam to complete the course.
Total Programme Fees