Empathize & Prototype
Move beyond theory and dive into hands-on practice in the art of innovation. Tackle innovation challenges from start to finish and gain an in-depth understanding of the key tenets of design thinking and how to incorporate them into your work. Empathize with your customer, synthesize what you learn, rapidly prototype and test your new ideas. Master techniques for gaining empathy with customers and immediately put them to use in a series of hands-on exercises that guides you from synthesis to prototyping and testing.