Empathize & Prototype

Course Description

Move beyond theory and dive into hands-on practice in the art of innovation. Tackle innovation challenges from start to finish and gain an in-depth understanding of the key tenets of design thinking and how to incorporate them into your work. Empathize with your customer, synthesize what you learn, rapidly prototype and test your new ideas. Master techniques for gaining empathy with customers and immediately put them to use in a series of hands-on exercises that guides you from synthesis to prototyping and testing.

Learn How To

Use a real business project to gain a clear set of empathy tools to uncover customer needs and insights that can drive great innovations in your work.

Develop a clear process and set of techniques to synthesize the quantitative and qualitative empathy work into a clear problem statement to drive your design work.

Learn to use rapid experimentation techniques to quickly visualize and bring your ideas to life, generate options, and increase the learning for your team at the start of projects.

Test ideas that are not fully formed to increase your team’s learning early in the development process and use feedback to vet concepts before they become too expensive to change.

Instructors

Perry Klebahn – Standford faculty

Perry Klebahn, Consulting Associate Professor and Director of Executive Education, Hasso Plattner Institute of Design at Stanford University. Perry turned his Stanford master’s project into a successful snowshoe business, ran Sales and Marketing for Patagonia, and was CEO for Timbuk2 before returning to Stanford as a founding faculty member for the “d.school.”

Jeremy Utley – Standford faculty

Jeremy Utley, Director of Executive Education, Hasso Plattner Institute of Design at Stanford University. Jeremy has sought to meld his analytical nature with his passion for human-centered innovation. He currently leads the school’s work with organizations, managing and directing the executive education programs.

Course Modules

This module provides an overview of the course.

Learn Empathy techniques and principles beside two students as we do a real project for a real business. This session’s goal is to give you a clear set of empathy tools to uncover consumer needs and insights that can drive great innovations in your work.

Exercises:

  • Exercise 2.1: Interview Review
  • Exercise 2.2: Do Empathy in the Field

Featuring an interview with Dania Duke, General Manager, Hyatt Regency Santa Clara Watch two students work through analyzing their empathy work and formulating a new, user driven problem statement (Point of View). The Goal of this session is to teach you a clear process and set of techniques to synthesize the quantitative and qualitative empathy work into a clear problem statement to drive your design work.

Exercises:

  • Exercise 3.1: Defining Needs
  • Exercise 3.2: Build Your Own Empathy Map and Point of View
  • Exercise 3.3: Launching Your Own Project

Learn to use rapid experimentation techniques to quickly visualize and bring your ideas to life, generate options, and increase the learning for your team at the start of projects.

Exercises:

  • Exercise 4.1: Building a Tea Caddy
  • Exercise 4.2: TED Talk and “Solving the Wrong Problem”
  • Exercise 4.3: Assumptions: Building the Briefcase of the Future
  • Exercise 4.4: Evaluate Your Prototyping Experience

Learn the techniques and attitude for rapid and rough user testing. Learn to test ideas that are not fully resolved to increase your team’s learning early and vet concepts for feedback before they become too expensive to change.

Exercises:

  • Exercise 5.1: Unconstructive Behaviors When Testing with a User
  • Exercise 5.2: Constructive Behaviors When Testing with a User
  • Exercise 5.3: Reflecting on Your User Test
  • Exercise 5.4: Engage Another User
  • Exercise 5.5: Final Reflections

Course Delivery

  • Online and Self-Paced

Course Materials

  • Course materials include online video lectures, readings, exercises, and written assignments.

Course Access

  • You will have 60-day access to the online materials.This course will take roughly 10-12 hours to complete.

Final Exam

  • You must pass a short multiple-choice exam to complete the course.

Course Requirements

Please watch all course videos and complete all course assignments.

Successful completion of the assignments, final examination and course evaluation are required to complete this course. The final exam and evaluation links in the “Final Steps” section of the learning platform will unlock after you have completed all of the other course activities.

The exam consists of multiple choice questions and is done online. You may attempt the final exam multiple times. A score of 85% is required to successfully pass the exam. Once you have passed the examination and completed the evaluation, a digital Record of Completion will be emailed to you within 3 business days.

Programme Fee

Course Duration

60 Days

Total Programme Fees

Rs. 58,200/-

+GST

Empathize and Prototype Programme