Wharton General Management Certificate Programme

Course Starts:

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Admission: Coming Soon

Delivery type

In Person / On-Campus

Course Duration

2 Years

Deadline to apply

TBA

Course fee

USD 69,000

Class timings

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Course Overview

The General Management Program (GMP) is a unique opportunity for successful senior executives and entrepreneurs to accelerate their potential by infusing new knowledge and to prepare for new challenges ahead. Wharton’s professional executive coaches allow participants to tailor their learning journey to their specific needs. The Program provides a distinguished academic experience like no other. It’s an exclusive learning journey that allows participants to customise their education to their specific knowledge base and continuing career goals. Four core programs combined with two electives, allow participants to make the experience truly their own. The end results will be powerful professional development, a global peer network, and the pride of having a Wharton education.

Programme Overview

The General Management Program (GMP) is a unique opportunity for already successful executives to accelerate their potential by infusing new knowledge and to prepare for new challenges ahead. The General Management Program provides a distinguished academic experience like no other. It’s an exclusive learning journey that allows participants to customize their education to their specific knowledge base and continuing career goals.

Upon completion of the program, participants will acquire more than just management skills; they will possess a richer understanding of global business, relevant strategies for growth, and new ways to apply this knowledge to propel them and their organization to success.

GMP offers participants the option to choose 4 core programs from a vast open-enrolment course list plus two elective programs. This allows participants to customize their education to complement their experience, address their current challenges and target specific goals.

Participants have the flexibility to complete their classroom education in face-to-face sessions at the University of Pennsylvania campus in Philadelphia, spaced across the duration of the course over two years. The program fees include stay and most of meals at the Steinberg Conference Centre, a 103-room full-service hotel and classroom facility on Penn’s campus.

Programme Highlights

The flexibility to select from a wide variety of open-enrolment programs

The ability to customise their education to specific experience and career goals

The opportunity to build a global network through the many Wharton learning communities in which they will be immersed

One-to-one coaching and support from Wharton’s team of expert executive coaches

Highly personalised service, one-on-one feedback, and expert support and guidance

Wharton alumni status, becoming part of a global alumni network with more than 99,000 members

Course Detail

Curriculum

The General Management Program requires successful completion of six open-enrolment programs. They comprise 4 core programs and 2 elective programs to further personalize participants’ learning and is designed to be completed over a duration of two years. Participants may complete the GMP in only two trips to Wharton’s Philadelphia campus by enrolling in multiple programs.

Learning Outcomes

Upon completion of the General Management Program, participants will return with:

  • A richer understanding of global business, relevant strategies for growth and new ways to apply this knowledge
  • Functional business acumen that will prepare them to lead their organisations and careers toward success
  • Strategic insights that will strengthen their customer relationships as well as their impact within their companies
  • A new proficiency and understanding of the financial aspects required to successfully lead Forums
  • A Wharton email address and a Wharton alumni status with full access to Wharton Alumni Clubs and Global Alumni Forums
Core Programs

Participants must choose one program from each of the following functional business areas.

Finance & Wealth Management
  • Assessing Commercial Real Estate Investments and Markets
  • Corporate Valuation
  • Finance and Accounting for the Non-Financial Manager
  • Investment Strategies and Portfolio Management
  • Mergers and Acquisitions
  • Private Equity: Investing and Creating Value
  • The CFO: Becoming a Strategic Partner
  • Value Creation and Growth through Innovative
  • Corporate Finance
  • Venture Capital
  • Wharton Finance for Executives
Strategy & Innovation
  • Business Model Innovation in the Digital Age
  • Driving Growth through Strategic Partnerships
  • Effective Execution of Organizational Strategy
  • Innovation for Growth: Strategies for Creating Value
  • Leveraging Neuroscience for Business Impact
  • Mastering Innovation: From Idea to Value Creation
  • People Analytics: HR Transformation through Data
  • Scaling Ventures: Developing the Playbook for Profitable Growth
  • Strategic Thinking and Leadership – Middle East
  • Strategy and Management for Competitive Advantage
  • The Strategic Decision-Making Mind-set
Marketing & Sales
  • Customer Analytics for Growth Using Machine Learning, AI, and Big Data
  • Customer-Driven Marketing – Middle East
  • Digital Marketing Strategies for the Digital Economy
  • Pricing Strategies: Measuring, Capturing, and Retaining Value
  • Strategic Marketing for Competitive Advantage
Strategy & Innovation
  • Becoming a Leader of Leaders: Pathways for Success
  • Business Essentials for Executives
  • Creating and Leading High-Performing Teams
  • Executive Negotiation Workshop: Negotiate with Confidence
  • Global Strategic Leadership
  • High-Potential Leaders: Accelerating Your Impact
  • Leading and Managing People
  • Leading Organizational Change
  • Leading People in Organizations — Middle East
  • Strategic Persuasion Workshop: The Art and Science of Selling Ideas
  • The Adaptable Leader: Strategies for Emerging Leadership
  • Women’s Executive Leadership: Business Strategies for Success
Electives
  • A Focus on Business Essentials
  • A Focus on Integrated Leadership
Pedagogy/Executive Coaching

A highlight of the General Management Program is the inclusion of executive coaching. Coaching begins on campus after participants attend their first GMP program with an introductory session to review the requirements of coaching. Participants choosing to take advantage of coaching will complete a personality assessment and a 360° tool to collect feedback from their organizations. Next, a goal-setting session will help them identify the specific outcomes they want to achieve through GMP. They will then meet with their executive coach to create a leadership development plan that both leverages their existing strengths and identifies opportunities for growth.

This leadership development plan will be tailored to each participant’s organization’s specific needs, recognizing the most valued leadership skills and traits that are necessary for them to succeed in their current role and beyond.

Delivery/Coaching Structure

On campus, 6 weeks of delivery over a period of 2 years.

Participants will receive a maximum of six coaching sessions. As they work with their respective executive coaches over six sessions throughout the GMP (held in person, online, or a combination of both), they will make stronger connections between their leadership behaviours and performance.

They will also work on active behavioural modifications needed to achieve their desired outcomes and attain greater success. In a final session, participants will assess their progress and set goals for future growth and development.

Who Should Attend

The General Management Program is for senior-level executives, general managers, business owners and successful entrepreneurs seeking to advance their careers and become more influential within their organization.

This leadership development plan will be tailored to each participant’s organization’s specific needs, recognizing the most valued leadership skills and traits that are necessary for them to succeed in their current role and beyond.

Eligibility

It is designed for executives with at least 15 years of leadership experience who also meet the following criteria:

  • Demonstrated career achievement within chosen profession
  • Profit and loss responsibilities
  • Expansion of cross-functional and/or cross-geographical responsibilities

Faculty

Programme Fees

Application Fee: USD 125/- plus applicable taxes

Tuition Fee: USD 69,000/- (inclusive of stay and meals for four 5-day sessions at the Wharton campus in Philadelphia)