Wharton – Strategy & Innovation – Business Model Innovation in the Digital Age – TimesTSW


Companies today — no matter their size, history, or industry — are constantly looking over their shoulder. Facing hyper-competition and increasing demands for growth, they see innovation as their best hope, typically focusing on new products, services, and technologies. But the cost of those innovations is significant, in terms of money, time, and risk. What these companies are missing is a systematic framework for creating and implementing profit-generating ideas that leverage existing products, markets, and infrastructure.

That opportunity can be seized by innovating your business model. Less risky and less costly than other forms of innovation, it can also add powerful competitive advantages. Success, though, requires a structured process that eliminates guesswork and subjectivity and can be duplicated across all areas of the organization. Business Model Innovation in the Digital Age enables business leaders to learn and adopt this process — and uncover potential innovations that range from simple but highly effective adjustments to industry-disrupting changes that are difficult or even impossible to copy.

Who Should Attend:

This program is designed for executives who are experiencing significant changes in their markets, anticipating more nimble and robust competition, and/or facing profit margins that are under pressure. The curriculum is particularly relevant for business unit leaders who have been tasked with finding new avenues for growth within an existing product line, service, or geographic territory. C-suite-level executives, and board members seeking to maintain their organizations’ relevance and standing in their industry will also benefit.

Job titles may include:

  • Managing Director, Regional Director, Country Manager
  • Senior Vice President, Vice President
  • Director of Business Development
  • Innovation, R&D Manager

Group Enrollment

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group enrollment benefits to companies sending four or more participants.

Program Experience

  • Uncover within your organization currently unidentified ways to dramatically improve profitability and productivity
  • Improve your ability to get organizational buy-in and execute on new business models
  • Conduct an audit of your current business model and generate ideas for innovations
  • Learn a systematic framework for evaluating, experimenting with, and prototyping your ideas
  • Develop defense mechanisms beyond intellectual property protection

A Systematic Framework: Discover a structured process that eliminates guesswork when designing a business model.

Most organizations systematically and rigorously maintain and monitor key metrics such as quarterly financial statements, productivity levels, and market position. But they rarely evaluate their business models as thoroughly, leaving the opportunity to modify and even transform these models untapped. Business Model Innovation in the Digital Age helps participants unlock this potential by developing a process for innovation that can be managed and turned into a driver of growth.

Unlike innovation that involves the creation of new products, services, or technologies, this brand of business model innovation can come from anywhere in the company. It requires fewer resources and less time to implement, and can result in innovations that are far more profitable and transformative than product- or technology-driven ones.

Embrace Failure: Professor Serguei Netessine says failure is part of the process when innovating a business model.

Business Model Innovation in the Digital Age provides a systematic framework that relies on practical management rather than startup agility or luck. You will begin applying this framework to your own business during the program, conducting an audit of your current models and identifying areas for potential innovations. You will also learn a process for experimentation that addresses weaknesses in proposed business models and experiment with those models to quantify their value and viability. Working in small groups, you will apply class learnings to a real company.

Because the critical last step in the process is implementation, you will be immersed in a half-day simulation on change leadership, strengthening your ability to get buy-in and drive change in your organization. You and your team will act as consultants to a company going through a change effort, working to successfully sell that effort to those in the organization. This powerful learning experience, a highlight of the program, allows you to apply new approaches, learn from real-time feedback, and hone your skills.

Led by Professor Serguei Netessine, a global thought leader in business model innovation, the program also leverages the expertise of other Wharton faculty who specialize in big data, artificial intelligence, business ecosystems, and digital disruption. In addition, successful business model innovators will share their experience and insights with participants in two highly interactive sessions. By the end of the program, you will have the tools and skills needed to create value in your organization and to better position it in your market and industry.

Business Model Audit: Uncover within your organization currently unidentified ways to dramatically improve profitability.

Listen to Faculty Interview:

(mp3 needed)
Professor and Vice Dean of Global Initiatives Serguei Netessine talks about Business Model Innovation for the Digital Age on Wharton Business Radio, SiriusXM.

Session topics include:

  • The Imperative of Business Model Innovation in the Age of Digital Disruption
  • Navigating Digital Disruption
  • Transforming Around Big Data and AI
  • Lean Development and Discovery-Driven Planning
  • Business Model Innovation in Large Organizations


  • Serguei Netessine, PhD

    Academic Director
    Dhirubhai Ambani Professor of Innovation and Entrepreneurship; Professor of Operations, Information, and Decisions; Departmental PhD Program Coordinator; Vice Dean, Global Initiatives, The Wharton School

    Research Interests: Business model innovation, operational excellence and entrepreneurship

  • Eric Clemons, PhD

    Professor of Operations, Information, and Decisions, Professor of Management, The Wharton School

    Research Interests: Information technology and business strategy, managing the risk of information technology implementations, risk-reward tradeoffs in outsourcing and off-shoring

  • Saikat Chaudhuri, DBA

    Adjunct Associate Professor of Management; Executive Director, Mack Institute for Innovation Management, The Wharton School

    Research Interests: Mergers and acquisitions, organizational adaptation, outsourcing, technological innovation

  • Kartik Hosanagar, PhD

    John C. Hower Professor; Professor of Operations, Information, and Decisions, The Wharton School

    Research Interests: Internet advertising, internet marketing, and media

  • Rahul Kapoor, PhD

    Associate Professor of Management, The Wharton School

    Research Interests: Innovation, technology management and strategy, industry evolution, firm boundaries, business ecosystems

  • Nancy Rothbard, PhD

    David Pottruck Professor; Professor of Management; Chairperson, Management Department, The Wharton School

    Research Interests: Emotion and identity, work motivation and engagement, work-life and career development

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