Executive Diploma in Strategic Marketing Management
The need for management education in today’s world for effective performance is a foregone conclusion. While experience might have been the backbone of effective performance in the corporate world of yesterday, knowledge and continuous learning is the mainstay amongst the best organisations of today. The marketing function is treading through unprecedented turbulence that has been further complicated by a rapidly-changing technology and policy environment. The one-year consolidated programme in Strategic Marketing Management evolved by XLRI is designed to bring marketing professionals up to speed. The programme aims to prepare experienced marketing managers with the necessary concepts, tools, and skills that will enable them to make sense of the changing environment and devise effective and optimal marketing strategies for their organisations.